YouTube expands Masthead ad eligibility to online gambling advertisers
Starting October 21st, YouTube will allow certified online gambling advertisers to run Masthead ads, expanding eligibility beyond sports betting.
Topic: Advertising
Microsoft Advertising updates pricing rules for U.S. automotive ads
Microsoft is tightening pricing requirements for U.S. automotive ads to improve transparency and accuracy for car shoppers.
OpenAI brings visual ads and expanded measurement to ChatGPT
OpenAI is expanding ChatGPT Ads with visual formats, third-party measurement and new brand suitability tools.
Report: ChatGPT Ads are growing fast, but advertisers are still figuring them out
New research reveals how early advertisers are approaching creative, landing pages and campaign strategy
Microsoft Advertising sets rules for AI-generated ads
Microsoft is tightening AI ad transparency, requiring advertisers to disclose synthetic content, and preserve provenance data
TikTok rejects Meta ads pushing rivals to join child safety settlement
TikTok rejected Meta ads urging it and YouTube to join Meta’s multibillion-dollar child safety settlement with U.S. states.
OpenAI reportedly blocks rival AI tools from advertising in ChatGPT
OpenAI is reportedly blocking ads for competing image and audio AI tools from running inside ChatGPT.
OpenAI expands ChatGPT ads globally and builds out its ad stack
OpenAI has expanded ChatGPT Ads, alongside new tools for audience targeting, conversion measurement, and reporting
Microsoft Advertising rolling out new design for advertiser console
Microsoft says it has "redesigned the navigation and enhanced tables for a more intuitive, efficient experience."
Microsoft Advertising publishes Conversions API documentation
Microsoft shared documentation for its beta Conversions API, as a server-side option for sending data directly to the platform.
Google updates YouTube and Discover Feed ad requirements
Google says the update improves the clarity and readability of its YouTube and Discover Feed ad requirements
Google adds Campaign Data Import Validation Report
Advertisers can now identify missing campaign metrics in imported data, improving the accuracy of cross-channel reporting.
Google tightens Ads policy for government document providers
Advertisers now need to prove explicit government authorisation before promoting government documents through Google Ads.
OpenAI’s ChatGPT ads could miss $100 billion revenue target: Report
Emarketer sees the U.S. chatbot ad market reaching just $5.41 billion by 2030, far below OpenAI’s target for ChatGPT ads.
OpenAI can generate ChatGPT Ads for you
A new ChatGPT Ads feature suggests that OpenAI is using AI to generate ads on its platform.
Google Ads API v24.2 adds AI transparency, stronger security and new reporting
API v24.2 introduces AI visibility tools, stronger security controls and new PMax reporting features for advertisers and developers.
Google Ads API to stop supporting new Smart Campaign creation
Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.
OpenAI says ChatGPT ad dismissals have dropped 50% as relevance improves
OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant.
OpenAI opens ChatGPT Ads Manager beta to UK advertisers
OpenAI's UK launch of ChatGPT Ads Manager gives advertisers an early chance to learn and prepare for a potentially major new ad channel
Microsoft Ads expands LinkedIn targeting with job seniority filters
Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
Google to update Local Services Ads policies in July
Google will update its Local Services Ads policies on July 6, renaming them as "requirements" and aligning advertiser guidelines.
OpenAI expands Ads Manager Beta with new budgeting and geo targeting controls
The latest ChatGPT Ads updates give advertisers more control over campaign pacing, location targeting, and ad engagement.
The funnel query pathway: A framework for measuring AI visibility
Traditional SEO metrics break in AI environments. Here’s a new model for tracking visibility across search, assistants, and agents.
AI SEO punishes lazy marketing strategies
AI-driven search draws on broader signals, exposing gaps in fragmented campaigns and favoring brands with a consistent, cross-channel presence.
Google rolls out new data, experimentation and MMM tools to improve measurement
Google is rolling out new measurement tools to help advertisers better connect data, prove impact and make smarter decisions.
Google Analytics introduces Task Assistant
GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.
AI agents can’t help if they can’t see your marketing data
MCP solves the infrastructure problem that kept AI agents stuck at the analysis stage. But raw access to a live ad account is a liability without the guardrails a platform like Optmyzr provides.
ChatGPT ads expand to logged-out users
ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.
OpenAI begins rolling out ads in select markets
OpenAI’s expansion of ads into new markets signals growing opportunities for brands to reach users inside AI-driven experiences.
Meta is on track to overtake Google in global ad revenue for the first time
Meta overtaking Google in ad revenue, reflects a broader shift toward platforms built for automation and measurable performance.
YouTube 90-second unskippable ads on TVs spotted
YouTube’s move toward longer TV-style ads signals a shift to more premium inventory for brand-focused campaigns.
The Mad Men era of SEO: Why AI is shifting search to persuasion
Content gets brands found. AI decides who gets recommended — based on positioning, proof, and presence across the web.
ChatGPT ads favor clarity over creativity, new data shows
ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.
Bing tests larger sponsored product carousel in shopping results
More paid slots could lift Microsoft Shopping clicks and squeeze organic visibility, but sightings suggest the rollout is still limited.
ChatGPT ads are showing up – a lot
ChatGPT ads are now appearing for roughly one in five questions on the free tier in the US, with an expansion to more countries already planned.
Apple is bringing ads to Apple Maps this summer
The long-awaited Apple Maps ads move opens up a new high-intent, location-based advertising channel on Apple's popular mapping apps.
OpenAI tests Ads Manager as ChatGPT ad business takes shape
OpenAI is laying the groundwork for advertising inside ChatGPT, but early tests suggest it must prove performance and ROI to compete with Google.
Google Marketing Live 2026 set for May 20
An email from the Accelerate with Google program inviting entries to the Google Ads Impact Awards shared the date GML 2026 is happening.
Google Ads’ three-strikes system: Managing warnings, strikes, and suspension
Google can suspend your account after three policy strikes in 90 days. Here’s how the warning system works and how to keep your ads running.
Content marketing in an AI era: From SEO volume to brand fame
AI is collapsing informational SEO. Learn why discoverability is now an economic problem — and how to build fame beyond traffic.