Wondering how long SEO takes? Learn what to expect in 3, 6, and 12 months — plus key factors that influence how fast you’ll see results in search rankings.
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
Amid unfair industry blame for the failings of the modern web, we aim to challenge stereotypes and spotlight real individuals in SEO.
Navigate technical SEO challenges, unmask SEO insights and build strong relationships for triumphant SEO glory.
Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more.
Matt Cutts forks guest blogging, plus: Semrush buys Backlinko, ranking factor study, a Google search quality rater interview and more.
Rap Genius gets out of Google jail, plus: how Rick Santorum made his Google problem worse, Yahoo's new CEO and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
The ads can't be removed or influenced by the business owner.
Local search expert Dan Leibson offers advice on how to manage GMB profiles and why it's important to implement a meaningful review system.
How search engines handle subdomain leasing may carry implications for all businesses.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Protect your brand in searchDec 12, 2018 by Digital Marketing Depot 98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console request indexing limit removed from interfaceFeb 8, 2018 by Barry Schwartz Google won’t comment on why quota details in the fetch tool are no longer displaying. What 3,000 […]
The new test is part of a broader focus on monetizing the growing number of local searches.
Etsy, Instagram, Groupon and Food.com post the biggest improvements in search visibility.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Groupon Pages Part Of Company Evolution Into Local Search Site Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid […]
Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid by the company for more search exposure and a new way to gain sales leads. Indeed, it probably qualifies as both. Groupon stresses Pages’ value for business owners (SEO, reputation, social engagement) but there are […]
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few queries, […]
We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer to do? You have to earn them. […]
When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor or Cars.com. But “horizontally” on a national level there are very few top-of-mind, major players. That list starts with Google and Yelp and could […]
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when deciding what search results they click on. That […]
While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their paid search budgets. Paid search software firm, WordStream, conducted […]
The holiday shopping season is almost upon us. Black Friday comes at the end of the week, followed by the increasingly popular Cyber Monday. While there are plenty of deal sites, there also remain traditional shopping search engines that consumers may wish to use. Shopping search engines, or perhaps more properly, product and price comparison […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Important Trends Affecting The Local, Social & Mobile Industry On Tuesday last week, London hosted the Local Social Summit 2012, the fourth year this great (and growing) summit has been […]
Late last week Groupon announced that it was going to make a growing inventory of less perishable deals accessible to consumers. Calling this the Groupon “Local Marketplace” the new functionality is live in Chicago and New York, soon to be available across Groupon cities: In the last year, we’ve increased our North American selection of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google’s Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent In the beginning, Google matched the words in a searcher’s query […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo In A Fight For Its Life According to Reuters on Tuesday next week the already embattled new Yahoo CEO Scott Thompson will lay out his vision for the company. The […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing Search Engine Marketing For Seasonal Opportunities Many in-house search marketers operate within a seasonal framework, whether a retail high season culminating in Christmas, a peak summer travel season, or another […]
Uptake was an ambitious travel site that never quite broke through. It used social data and sentiment analysis to try and provide better travel discovery and decision support to its users. Originally called Kango, we wrote about the site in 2008 when it relaunched as Uptake. AllThingsD today reported that Uptake had been acquired by Groupon for […]
When Larry Page took over the CEO role at Google last year the company was doing well. Now it’s doing better and so Investor’s Business Daily has named him “CEO of the Year.” The publication summed up its rationale as follows: [Page] reorganized the company’s management structure, redesigned the face of the company’s products and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Removes Author: Search From Google News You can no longer search for articles from specific authors in Google News. As Barry Schwartz reported this morning on Search Engine Roundtable, using […]
Doing Offers Right Presentations from SMX East – NYC, NY, September 2011 Groupon popularized social offers, but now just about everyone has gotten into the game. Social offers can be a boon for merchants, but they can also be disastrous if not implemented properly. This session explores the mechanics of offers, when they’re appropriate for […]
We’re already well into Black Friday. In many US stores the frenzy began last night at 10 pm or midnight (as opposed to the normal 4 am door-busting start time). People barely had time to overcome the sleep-inducing effects of L-tryptophan before getting out into the melee. And the word “melee” aptly describes the scene […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search For iPad Updated With New Features Google announced they have updated their Google Search App for the iPad with a whole set of new features. You can download the […]
One of the complaints often leveled against email-delivered daily deals is that they’re not “relevant.” A refrain I’ve heard repeatedly is, “How many ‘main-pedi’ deals do I need?” To combat this “deal fatigue,” a range of sites, including Yipit, Groupon and Google, among others, have introduced personalization. But some would argue search is a better […]
Once upon a time Foursquare was a mobile app that allowed you to “check in” places and tell your friends you were there. That seems like a long time ago now. Foursquare has evolved into a local discovery tool and loyalty platform for businesses. It has effectively won in its “check-in” segment and has moved […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11 More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says SEO Is Not Spam Matt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam. Matt […]