3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass
Industry leaders reveal their proven strategies on Sept. 24, 2025. Will you be there?
Topic: PepsiCo, Inc.
Yelp launches Co-branded Ads to help national brands go local
The new ad format lets brands spotlight local partners in Yelp search results – boosting visibility, engagement, and community relevance.
15 SEO localization dos and don’ts: Navigating cultural sensitivity
Avoid critical missteps and connect better with global audiences through culturally intelligent SEO localization.
Google launches Ad Creative Studio to customize video and display ads
The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.
SimilarWeb & Rank Ranger talk acquisition, SEO challenges, opportunities
SimilarWeb's Baruch Toledano and Rank Ranger's Shay Harel discuss what the recent acquisition means for its companies and customers.
Twitter launching Branded Likes
The custom emojis were previously only available to large brands paying a premium.
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of sale.
SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics […]
SearchCap: Santa tracker, Yahoo Answers app & digital assistants
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo introduces ‘Answers Now’ app but will users respond?Dec 9, 2016 by Greg Sterling The company hopes to address historical quality problems with a matching algorithm. Three steps to customer experience […]
4 Surprising Ways CPG Brands Are Using Paid Search For Brand Marketing [Study]
Consumer packaged goods (CPG) manufacturers have been spending an average of $6.2 million monthly on Google AdWords in the US over the past three years, according to a new AdGooroo study which looked at ad impressions between August 2012 and July 2013. All of the CPG companies engaged in brand marketing, but AdGooroo found that […]
The Alphabet of Google+ Direct Connect
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]
Super Bowl Sparks Twitter Record For Sporting Event
Fans watching the final few moments of the Super Bowl last weekend set a new record for Tweets-per-second (TPS) for a sporting event: 4,064 Tweets were sent at 10:07:16 p.m. EST, according to Twitter. The previous TPS record, of 3,283, was set during Japan’s 3-1 win over Denmark during the World Cup soccer tournament last […]
SearchCap: The Day In Search, November 19, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping […]
Vons Loyalty Card + Foursquare Check-Ins = Pepsico Rewards
Been checking in to the gym on Foursquare? That activity could earn you a free SoBe Lifewater, the next time you swipe your loyalty card at a Vons grocery store. The chain has partnered with Foursquare so that check-in activity generates rewards, provided by Pepsico. Linking Your Accounts Vons is a supermarket chain that’s big […]
Twitter 101: Twitter’s First Major Outreach To Business Users
From traditional media to blogs big and small, there are countless stories in circulation about how businesses are using Twitter to find customers and serve existing ones. Some businesses have figured out how to use Twitter Search and other similar tools to hear what customers are saying and make connections with local prospects. But Twitter […]
Why Social Media May Not Be Right For You
I was recently asked whether, if I had to make the choice, would I choose to work in just SEO or social media. Without any hesitation I answered SEO. In the current climate it’s obviously more accountable and seems a more obvious choice to me for brands looking to make reduced marketing budgets go further. […]
Google To Acquire Sprint? Don’t Bet On It
A TMCnet blog repeats a rumor that Google might buy US wireless carrier Sprint. This is based in part of Google’s aggressive push into mobile with Android, its willingness to bid on wireless spectrum licenses, and its efforts to gain access to unused parts of the television spectrum, so-called “white space.” It’s also based on […]
SearchCap: The Day In Search, July 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.