Why TikTok deserves a place in your SEO strategy
TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop.
Topic: FIFA World Cup
USA Today vs. Google AI Overviews: A World Cup battle for breaking news traffic
As Google's AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.
How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
SEO seasonality explained: Strategies, trends, and optimization tips
Discover search trends, align content with demand cycles, and capture more traffic using seasonal optimization strategies.
Google launches Google Trends API
This is a limited Alpha release, so only a small number of people will gain access to this tool.
Netflix tops list of YouTube’s top 10 most popular video ads
The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
15 years of Google Trends; Thursday’s daily brief
Plus, Instagram tests out more ecommerce support and adds contact “Limits.”
Google tests user comments for live TV shows
TV shows get the real-time user comments feature that has been working for sporting events in Google search.
Google cleans up [Christmas]
Some surprising ads are no longer appearing on the search result.
How Search Engines Rank Pages
Google ranks pages by using an algorithm to search its massive database of everything it can find on the internet, and find pages that seem relevant to each individual search. For popular searches, it will have cached the results (or some table of top results at least) so that it can serve them even faster. […]
SearchCap: SMX Advanced session recap, audience targeting, Google pics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create the perfect ad with audience targeting Jun 29, 2018 by Christi Olson Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson […]
Search in Pics: Google ice cream pool, AI powered piano & watching the World Cup
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Googlers watching the World Cup at the office: Source: Instagram Rainbow stairs and pinwheels at Google […]
Google Home now communicates in Spanish
Say 'Ok Google, ¿cómo será mi día?' and now Google Home can answer.
SearchCap: Google updates ad settings, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending ‘Why this ad?’ notices to all services that display […]
Google kicks off the World Cup 2018 with this special logo
Google has produced numerous logos for the World Cup.
SearchCap: Russia Right To Be Forgotten, Bing Ads, Google AdWords & Bing Pong
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Location Extensions Can Also Show Ratings Stars Now Ratings from Google My Business page listings are automatically eligible to show up in search ads. Bing Ads Introduces More Functionality […]
Women’s World Cup 2015 Google Logo Celebrates U.S. Win Over Japan
The U.S. took home its third World Cup title after scoring five goals during last night's final game.
Google: FIFA Women’s World Cup Results Are For Android-Only
Want scores in the FIFA Women's World Cup? On Android, Google makes it easy. For desktop & iOS, it's doing nothing special -- unlike for the men's tournament in 2014.
For FIFA Women’s World Cup, Google Gives Women Less Space Than Men
For the men's tournament, Google was quick with special boxes to highlight results. For the women's tournament, the boxes are often missing.
2014 Trending Topics Highlighted In Google’s New Year’s Eve Logo
Today's Doodle highlights the year's most popular trends, including the World Cup, Philae robotic lander and ALS Ice Bucket Challenge.
SearchCap: Google News Spain Lives, Bing Predictions & Google Mobile Thumbnails
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix Fix comes just a week after the initial roll out. Bing Predicts 2015 To Be The Year Of The […]
Top Google Doodles Of 2014: World Cup & Winter Olympics Logos Lead The List
Google's top logos included everything from NASA's Philae lander and the Rubik's cube, to Nelson Mandela, Audrey Hepburn and Halloween.
Google’s 2014 Top Trending Searches: The World Mourns Robin Williams, Asks About Ebola & Looks For Walmart
From the most popular Google Maps searches to the most asked, "What is...?" questions, Google gives us a look at its year in search.
Bing’s Top Searches In 2014: Kim Kardashian No. 1 Most Searched Celebrity
If you were searching for a celebrity on Bing this year, there’s a good chance you were looking for Kim Kardashian. Using data from Bing Trends, the site released its most popular searches of 2014, listing everything from top celebrity, athlete and news story searches to the Top Ten ice bucket challenges, and vacation destination […]
Ask.com’s Top 10 Searches For 2014: “What Are The Symptoms Of Ebola?” Leads The List
With more than a month still to go in 2014, Ask.com has already released its top searches for the year. Based on its 100 million monthly U.S. users, Ask.com says “What are the symptoms of Ebola?” was the number one question for news related searches on the site in 2014. Ask.com listed its top trending news, […]
SearchCap: Firefox Picks Yahoo, Apple Maps Partners & Bing Home Page HD
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Free Ride? In Europe, Google Will Remain Firefox Search Default Despite No Deal How much does it cost to be Mozilla’s Firefox search provider in Europe? Perhaps nothing — because Google […]
Bing Correctly Predicts “No” Win In Scotland Independence Vote
A few days ago, we reported that Bing predicted on September 15th that the vote for Scotland’s independence would be a “No” with a 52.5% vote for No and a 47.5% vote for Yes. The final results are now in, and it was a 55% vote for No, so Bing’s prediction was correct and very […]
Want Scotland Election Results? Don’t Bother Asking Google Or Bing
It’s not often you have a vote that might create a new, independent nation. But that’s what’s happening today with Scotland. It’s such a big event that you’d think Google and Bing would be doing something special to provide election results. That’s not the case. Both search engines have long done special presentations for U.S. elections or […]
Bing Offers Predictions On Scottish Independence Vote
Bing is now offering predictions on the outcome of the Scottish Independence Referendum. Search Bing for [scottish independence] or [scottish referendum] and Bing will provide the best mathematical guess based on Bing Predicts. Here is the current prediction, which was last updated yesterday: Bing said it has successfully and accurately provided predictions on reality TV shows, […]
Google Pushes Back Against EU Publisher PR Offensive
Google Executive Chairman Eric Schmidt took to the Google Europe Blog this weekend to defend his company against a Europe-wide ad campaign that asserts Google has abused its dominant market position in search. It’s essentially a public appeal on the same terms being argued to the European Commission for why Google needs to be restrained. […]
Life With Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri
Microsoft’s new predictive search agent Cortana is finally becoming available to the general public. How does it compare to longstanding champion Google Now? After months of using them both, it’s no contest. Google Now easily wins, in my daily life. But Cortana does gives Microsoft an important foundation in the predictive search space and puts […]
SearchCap: Google Robots.txt Tester, Bing Ads Bid Suggestions & AdWords Express App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blogger Fined By French Court, Negative Restaurant Review Too Prominent In Google A French court has ordered a blogger to pay a substantial fine and change the title of a restaurant […]
SearchCap: Google Flash Mobile Warnings, Bing Webmaster Communication & Cortana Gets Academic
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Admits They Need To Do Better With Webmaster Communication In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, […]
SearchCap: Google Quality Raters, International Targeting & AdWords + Google My Business
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now Link Google My Business And AdWords, Get Account-Level Location ExtensionsGoogle is introducing the ability to set up location extensions at the account level by linking your Google My Business account […]
Google Posts 63 World Cup Logos Since Start Of Tournament – Here Are 10 Worth A Second Look
The Google Doodle team outdid itself during this year’s World Cup, posting a total of 63 World Cup inspired Google logos from the start of the tournament until yesterday’s final game. To kick-off the FIFA 2014 World Cup, Google posted the above image of Rio De Janerio on its global homepage on June 12. The […]
SearchCap: Yelp’s Leaked Documents, Bing Movie Times & YP’s MyBook
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study […]
SearchCap: German Publishers Against Google, iOS City Tours & Google Music Search In Apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google […]
SearchCap: Google’s Detailed Reconsideration Requests, Yandex Block Referrer & New AdWords Policy Center
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Russian Search Engine Yandex Now 100% “Not Provided,” Blocks Referrer Data Yandex announced (in Russian) today that they have now went 100% secure, encrypting all search queries, resulting in a huge […]
World Cup 2014 Google Logo: Day 5 Goes To The Fans
Today’s Google logo is another to celebrate the FIFA 2014 World Cup. It is the fifth in a series of World Cup logos Google has posted since the first one last week to mark the tournament’s kick-off. “The football/soccer craze is making waves for…just about everyone,” writes Google on its Google Doodle website to explain […]
World Cup 2014 Google Logo Gets Father’s Day Treatment On Day #4
Today’s Google logo continues the site’s celebration of the World Cup with a Father’s Day themed animated illustration as the tournament enters day four. The Google Doodle team has turned the two “Os” in Google into a father-son pair, each wearing matching green toboggan styled beanies. The father figure is sporting a mustache, while the […]