Published last week, SEMPO’s fourth annual salary survey revealed the average search marketing salary dropped from $75,543 to $68,600.
In conjunction with ClickZ, the SEMPO Research Committee surveyed 2,180 participants representing both in-house advertisers and third-party agency personnel. The survey included 20 questions covering a number of topics, including salary levels, job roles and search marketing efforts.
In addition to the drop in average search marketing salaries, VP-level search marketers and respondents in the top four salary ranges also saw a drop in pay.
The number of entry level employees in the industry experienced a 10 percent upward swing, with the majority of entry level search marketers and respondents with zero to three years of experience earning $30,000 or less.
Holistic marketing (a combination of organic and paid search), email and online media efforts also saw growth, with 64 percent of respondents claiming they are part of marketing departments versus search or IT teams.