2024 Salary and Career survey: How much search marketers make
Learn the average search marketing salary ranges, plus what most impacts compensation in Search Engine Land's 2024 Salary and Career survey.
Topic: Survey methodology
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Do you plan to attend in-person events in the next year?
With COVID seemingly never more transmissible, are you more hesitant about attending live events? Please take our quick survey.
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Help us to better understand how marketers are responding to all of this change.
Tell us if you are planning to attend in-person events in 2022
Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year.
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How are you feeling about attending in-person events in 2021? Answer our short survey
As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is.
When will we return to in-person events? Answer our survey
Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air.
Help us chart how marketers are feeling about in-person conferences and trade shows
We want to know how your thoughts on attending live person events through the end of this year.
Nearly 60% prefer PC to smartphones for local search survey finds, but there’s a catch
There are material differences between user behaviors of different generations.
Take our Amazon advertising survey — Enter to win a ticket to SMX
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Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday season.
Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year
Survey results will be shared during the "Holiday Retail Search Strategies" webcast on January 18.
Response Rate Calculator
We have provided a useful Response Rate Calculator below to work out your Response Rate as well as derive the number of users and conversions you would need to get a specific Response Rate. Feel free to experiment with different scenarios in order to help you better understand this metric. [Disambiguation: If you are looking for conversion rate, […]
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Take the MarTech survey: Is marketing art or science?
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this short survey on […]
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SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey
Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th Annual State of Search Survey. For the last eight years, the professional search marketing organization has polled search marketers to identify trends and offer insight on the industry. With two separate tracks of questions for advertisers […]
Results Of SEMPO Survey Shows Search Marketing Salaries Have Dropped Nearly $7,000
Published last week, SEMPO’s fourth annual salary survey revealed the average search marketing salary dropped from $75,543 to $68,600. In conjunction with ClickZ, the SEMPO Research Committee surveyed 2,180 participants representing both in-house advertisers and third-party agency personnel. The survey included 20 questions covering a number of topics, including salary levels, job roles and search […]
Survey: Quality Of Citations Matters More Than Quantity
At the start of August, David Mihm published the findings of the latest installment of the Local Search Ranking Factors Survey. This year, the breakdown & presentation of survey results has been taken to a new level. Ranking factors are grouped by signal type (e.g., Place Page Signals), then further broken down by result type […]
Local Search Marketers Guesstimate 2013 Google Ranking Factors
Despite the annual changes in the local search ecosystem, the ranking factors that Google uses to determine its local search results haven’t changed much over the past year. So say the 35 local search marketers that contributed to the 2013 Local Search Ranking Factors — organized again this year by David Mihm, and published this […]
Study: Top Reason A User Would Block A Site From A Search? Too Many Ads
An online survey examining SEO assumptions by SurveyMonkey found that the No. 1 reason users would block a website from their search results was if the website contained too many ads. If given an option to remove a website from future search results, 68 percent of the respondents said they would block a website because […]
SEMPO & ClickZ Look To See How Much Search Marketers Make With A Survey
SEMPO and ClickZ are partnering to find out how much money search marketers are earning. The Search Marketer Salary Survey 2013 can be accessed over here and is open for all agency or in-house search marketing professionals. This survey is an annual industry wide survey to assess the current state of compensation of search marketing […]
SEOmoz Industry Survey Now Open
SEOmoz has announced the SEOmoz Industry Survey is now open and ready for you to take. You can take the survey online over here. The last time SEOmoz ran this survey was two years ago, you can see the results of that survey over here. The survey has 54 questions and should take you about […]
BrightLocal Conducting Local SEO Survey
UK based SEO firm BrightLocal is conducting a local SEO survey. The survey covers the US, Canadian and UK markets and asks specifically about local SEO practices. We haven’t participated in formulating the survey questions but we’ll release the results when they become available in the next couple weeks. The survey essentially is trying to […]
SEMPO Wants Your Input For Its SEM Salary Survey
The Search Engine Marketing Professional Organization (SEMPO) is undertaking its first industry-wide salary survey to assess the state of compensation of search marketing professionals by region, experience and responsibility. Previous SEMPO salary surveys have been limited to in-house and agency professionals, whereas the current one is broad-based and open to any search marketing professional. Want […]
Only 10% Of Businesses Would Pay For Foursquare: Survey
Only 10% of businesses that are currently using Foursquare as a free marketing tool are willing to pay for the service; that’s one of the interesting survey results presented last week during the “Location Services: The New Local Search?” session at the SMX Advanced conference in Seattle.
Local Search Marketers Share Ranking Factors
Nearly three dozen local search marketers from around the world have shared their opinions on what matters most this year when it comes to ranking well in Google Maps, Yahoo Local, and Bing Local. David Mihm has published the results of the 2010 Local Search Ranking Factors survey. The survey asks local search marketers to […]
44% Of Google News Readers Only Scan Headlines? Maybe Not!
A new report saying that 44% of Google users fail to click from Google News to newspaper web sites got some buzz this week. However, after a closer look at the report, I don’t see it providing the damning evidence that Google really is a content vampire, as some news publishers have accused it of […]
Help Search Engine Land Improve — Take Our Fast Reader Survey
Search Engine Land ran a reader survey recently to help our advertisers know who comes to the site. Now I have a different one that I’d really encourage everyone to take. This is designed so that we know what readers like in terms of content and how we can improve things going forward. It’s fast […]
Thanks For Taking Our Survey; And The SMX Ticket Winner Is…
A big “thank you” to all 375 of you who completed our Search Engine Land audience survey. We won’t ask again for another year. Promise. You’re a very impressive group in terms of seniority and buying power. Here are a couple of the survey results:
SEMPO State Of SEM Survey, SEOmoz Industry Survey, & SEMMYS Need Your Help
There are three surveys underway right now for the search engine marketing industry looking for participation. SEMPO and SEOmoz are both running surveys to collect data on the search marketing industry, while the SEMMYS are a more fun look at search marketing articles up for awards.
Comparing Mobile Search Surveys: Early Adopters Vs. Mainstream Users
I conducted a very informal, online Search Engine Land reader survey several weeks ago on a range of high-level topics pertaining to mobile search. The ultimate number of responses from SEL readers was a small sample of 77. Mike Blumethal, a contributor to SEL who writes the Understanding Google Maps & Yahoo Local blog, thought […]
Comparing Search Popularity Ratings Services: June To Nov. 2007
I’ve now compiled the latest search popularity stats from Nielsen, comScore, Hitwise, and Compete. That means it’s time to put them all together, to see what a "panel" of ratings services agree on — and don’t agree on — in terms of search engine popularity.
SEL Mobile User Survey: 47 Percent Access Mobile Internet “More Than Once A Week”
Several weeks ago, I asked readers to take a quick mobile user survey to get a snapshot of mobile search usage among Search Engine Land readers. It was a brief survey that sought only high-level information. We had 75 people respond to the survey, which I’ve presented in its entirety below. The results cannot be […]
Customer Surveys: A Powerful Link Building Tool
One of the most effective link building tools I use is a customer survey. Surveys are usually written from a customer service standpoint: companies want to know the opinions of the people who buy from them and crave feedback on how they’re doing. Honorable intentions for sure but in today’s link marketing, it’s less about […]
ClickZ/JupiterResearch Wants Your Input
ClickZ and JupiterResearch are doing their semi-annual Search Marketing executive survey, and want your participation. This survey will capture what strategies search marketers are pursuing, what features and tools are most important to them and where marketers are spending their search dollars. It’s a short, 25-question survey, and your responses are strictly confidential. As a […]
SEMPO Hits 500 Members, Wants Your Input On State Of SEM Survey
The Search Engine Marketing Professional Organization (SEMPO) announced today that it has 500 individual and corporate members in more than 20 countries. SEMPO also opened its 2006 annual survey focusing on the state of search engine marketing throughout the world. The 2006 Survey will include participants from Europe this year. Results of the survey will […]