Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first ClickZ Live show, the company is scrambling back to revive SES. […]
SES — formerly Search Engine Strategies — is about to undergo another name change, this time to “ClickZ Live.” The news comes from an email that Incisive Media sent to various contributors. From the email: Tomorrow is a big day for ClickZ and its sister brands Search Engine Watch and SES, and as our valued […]
Published last week, SEMPO’s fourth annual salary survey revealed the average search marketing salary dropped from $75,543 to $68,600. In conjunction with ClickZ, the SEMPO Research Committee surveyed 2,180 participants representing both in-house advertisers and third-party agency personnel. The survey included 20 questions covering a number of topics, including salary levels, job roles and search […]
SEMPO and ClickZ are partnering to find out how much money search marketers are earning. The Search Marketer Salary Survey 2013 can be accessed over here and is open for all agency or in-house search marketing professionals. This survey is an annual industry wide survey to assess the current state of compensation of search marketing […]
Google Offers has recently begun offering personalization options that include selecting Offers that are based on interests and/or geography. It gives consumers the chance to avoid getting offers that don’t interest them, and offers advertisers a better chance at sending their offers only to people who are more likely to redeem the deal/coupon. On signing […]
Click-through rates on Facebook ads only averaged 0.05% in 2010, down from 0.06% in 2009 and well short of what’s considered to be the industry average of 0.10%. That’s according to a Webtrends report that examined 11,000 Facebook ads, first reported upon by ClickZ. Meanwhile, the price of those clicks is increasing, rising from $0.27 […]
I’m happy to welcome Pamela Parker to the Search Engine Land team! Pamela is a new corresponding editor who will focus on paid search coverage as well as search news coverage in general. Pamela has been covering digital marketing since 1998. She’s worked as managing editor of ClickZ and moved on to help monetize independent […]
ClickZ reports Digg has dropped Microsoft as the exclusive ad provider for the site. Microsoft ads started appearing on Digg in October 2007 after Digg and Microsoft made the deal in July. Prior, Digg used Google AdSense ads to monetize the site. Then Digg dropped Google for Microsoft ads and now, it appears Digg will […]
Democratic presidential candidate Barak Obama’s online organizing and fundraising successes are perhaps unprecedented. He’s also the query volume king, among the candidates. But how does he do as an online marketer? We might not know his CTRs or how his campaigns “convert” but now we know where he spent his money. According to US Federal […]
Both the Wall Street Journal and AdAge are reporting this morning that Google has hired Ogilvy & Mather’s Andy Berndt to run a new New York-based group it’s calling the “Creative Lab Unit.” The Wall Street Journal article says the unit “will look for more creative ways Google products can be used in marketing pitches.”
Below is a roundup of all the coverage I was able to find throughout the day of the SES San Jose conference. This coverage is for the third day of SES, taking place on August 22, 2007. If I missed any, please add a comment below.
Elisabeth Osmeloski, editor of Search Engine Watch, is leaving to become director of online media for the Zonder.com Vacation Rentals site. Her last day will be this Friday, and she has a departure announcement here. Elisabeth and I worked together to get the Search Engine Watch Forums launched nearly three years ago, then she became […]
Citysearch, one of the more venerable names in local search, has relaunched its site with an updated look and other “new and improved” features, including video. Video is currently available for New York, San Francisco and Los Angeles and has prominent placement at the top of the home page. It’s an ad unit for local […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Bottom Slurping for Google Juice from Kate Kaye ClickZ is a fairly jaw-dropping story of Associated Content, a site cofounded by Google vice president of advertising sales Tim Armstrong, that might very well be generating the type of AdSense-powered crud that pollutes Google and other search engines as I just mentioned earlier today. Armstrong is also a board member of the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Part two of Yahoo Local Advertising Options, Post-Panama at ClickZ has some excellent tips on local search marketing since the Panama release. Some of the tips include search ad recommendations, local listing advice, migration advice to Panama’s new geotargeted solution, and more. Patricia Hursh, the author of the article, explains there is a lot of […]
ClickZ and JupiterResearch are doing their semi-annual Search Marketing executive survey, and want your participation. This survey will capture what strategies search marketers are pursuing, what features and tools are most important to them and where marketers are spending their search dollars. It’s a short, 25-question survey, and your responses are strictly confidential. As a […]
The "Is SEO Overrated Or Rocket Science" debate continues. Sigh. OK, I give up. I guess we have to have this every two or three years. All the arguments I’m reading, I’ve read (or made before). But maybe that’s healthy in an industry where you always have new people coming in. I’ll give you the […]
Attention all you over-50 types: The folks behind new search engine Cranky.com think they’ve got just what you need to avoid search rage and information overload. The new service, which is really a select directory of 5,000 sites most popular among users 45 and older, simplifies search results by only presenting you four links and […]
ClickZ reports that Google’s YouTube is hiring six advertising sales representatives. I tracked down five of the job postings, all for the same position, but all based in different parts of the United States. Here they are: Detroit, MI Santa Monica, CA New York, NY Chicago, IL Boston, MA
SEM and SEO, Rocket Science, or Just Plain Science? (Part 1) from Kevin Lee at ClickZ has Kevin jumping formally into the "SEO is easy versus SEO is rocket science debate" and digging a hole even deeper for himself, as far as I’m concerned. Sorry, Kevin. Kevin writes: To recap the roots of the controversy, […]
Barry Diller keeps talking about Ask as the “glue” of his empire and more specifically about the importance of local. Ask and the new AskCity are thus in the hot seat. ClickZ has a piece today about the forthcoming introduction of financial and real estate data into AskCity.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
NearbyNow, which is one of several companies trying to build a local product inventory database, has launched SMS-based mobile search for shopping malls. According to the release, the service “allows consumers to find any product, brand or sale in a shopping mall simply by sending a text message. By typing their request into their mobile […]