Twitter Co-Founder Biz Stone Launches New Social Search App Jelly

JellyLogo-WhiteOnTealBuilding on the concept, “If you have a questions, there’s somebody out there that knows the answer,” Twitter co-founder Biz Stone and former Twitter colleague Ben Finkel have launched Jelly, a social search app that uses your social networks to deliver results.

According to  the announcement today on the company’s blog “Jelly is designed to search the group mind of your social networks — and what goes, around comes around. You may find yourself answering questions as well as asking.”

Claiming to be a “new way to search,” the app can be downloaded from iTunes or Google Play. Users submit questions within the app which can then be answered by anyone in their existing social networks. Questions can also be forwarded outside of the app, opening up queries to a much broader audience. Beyond simply submitting questions, the app lets users perform searches using images:

Images are in the foreground of the Jelly experience because they add depth and context to any question. You can crop, reframe, zoom and draw on your images to get more specific.

Biz Stone is listed as Jelly’s co-founder and CEO alongside co-founder and CTO Ben Finkel. Finkel was the co-founder of Fluther, a Q&A service that was acquired by Twitter in 2010. After being acquired by Twitter, Finkel worked for Twitter managing new user experience on the social network’s growth team.

While Jelly claims that the algorithms of today’s complex search engines are “no match” for the “experience, inventiveness, and creativity of the human mind,” it’s worth mentioning an entire catalog of social Q&A solutions  – Ask.com, Quora, Yahoo Answers, Google Answers and even Facebook – have all failed to succeed in this social search segment.

Related Topics: Channel: Social | Search Engines: Answer Search Engines | Top News

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • http://www.chrismontcalmo.com/ Chris Monty

    Just downloaded the app on my iPhone. Curiously, after searching for “Jelly” in Apple’s app store, I swiped through about 15 results and couldn’t find it. I finally just went to jelly.co on my mobile browser and downloaded it from there. I had some issues getting it to properly connect to my social networks, then it just sort of hung for a while, but it’s working now. I’m guessing their servers are probably slammed.

  • Steve

    Reason #32 why SnapChat should’ve sold.

  • http://wtff.com/ JustConsumer

    and ….. ??

  • davidfricks

    The Google image search didn’t work for me. I will try again later.

  • http://www.it-sales-leads.com/ Barbara Mckinney

    Congratulations in advance to the creators of this app. I already tried Google answers and Quora, but as mentioned above, it also didn’t turn out well for me. I think everyone is curious about the difference of this app compared to it’s service competitors.

  • Henley Wing

    I think most marketers here (esp. on the content marketing side) would like to see the reverse… a social search engine that gives you the most popular questions consumers are asking.. about a topic!

  • Rajesh_magar

    That’s cool… but I think this is what already in presence called CHCHA.com Right?

  • Fabrizio Bianchi

    Is this going to be different from Quora and Reddit just because of internal image and video hosting and because of limiting my “potential experts” to my friends and extended network?

    All those of us who don’t use Reddit just for /r/pics and /r/funny know that it also represents a huge resource for answering all kind of possible answers.

  • http://www.brickmarketing.com/ Nick Stamoulis

    It’s a great idea, but as you’ve pointed out other companies have failed to really deliver. Perhaps Jelly will crack the code and create the kind of crowd-sourced search and answer service people are looking for.

  • http://www.lovevivah.com/ Subhash Prajapati

    nice!

  • Adwordtizer

    My hesitation is how do you know the answer is correct. Do sources need to be cited? Can everyone else in your social circles see the answer and provide feedback?

  • Adwordtizer

    My hesitation is how do you know the answer is correct. Do sources need to be cited? Can everyone else in your social circles see the answer and provide feedback?

  • steve

    Well I found it in the app store after scrolling through many games. Turns out you have to have other friends on facebook or twitter signed up with jelly to answer questions. I might as well post my question on facebook directly.

  • http://www.koozai.com/ Mike Essex

    I don’t think I’m ready for this Jelly.

  • The Marketing Design

    That’s (the main reason) why I don’t see this app making an impact. Assimilation – we already have some of this capability on our current social networks. Combine that with txt and video messaging and Q&A sites (sometimes answered by knowledgeable pros, not just friends) and that’s some pretty tough competition…

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