Twitter Co-Founder Biz Stone Launches New Social Search App Jelly

JellyLogo-WhiteOnTealBuilding on the concept, “If you have a questions, there’s somebody out there that knows the answer,” Twitter co-founder Biz Stone and former Twitter colleague Ben Finkel have launched Jelly, a social search app that uses your social networks to deliver results.

According to  the announcement today on the company’s blog “Jelly is designed to search the group mind of your social networks — and what goes, around comes around. You may find yourself answering questions as well as asking.”

Claiming to be a “new way to search,” the app can be downloaded from iTunes or Google Play. Users submit questions within the app which can then be answered by anyone in their existing social networks. Questions can also be forwarded outside of the app, opening up queries to a much broader audience. Beyond simply submitting questions, the app lets users perform searches using images:

Images are in the foreground of the Jelly experience because they add depth and context to any question. You can crop, reframe, zoom and draw on your images to get more specific.

Biz Stone is listed as Jelly’s co-founder and CEO alongside co-founder and CTO Ben Finkel. Finkel was the co-founder of Fluther, a Q&A service that was acquired by Twitter in 2010. After being acquired by Twitter, Finkel worked for Twitter managing new user experience on the social network’s growth team.

While Jelly claims that the algorithms of today’s complex search engines are “no match” for the “experience, inventiveness, and creativity of the human mind,” it’s worth mentioning an entire catalog of social Q&A solutions  –, Quora, Yahoo Answers, Google Answers and even Facebook – have all failed to succeed in this social search segment.

Related Topics: Channel: Social | Search Engines: Answer Search Engines | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • Chris Monty

    Just downloaded the app on my iPhone. Curiously, after searching for “Jelly” in Apple’s app store, I swiped through about 15 results and couldn’t find it. I finally just went to on my mobile browser and downloaded it from there. I had some issues getting it to properly connect to my social networks, then it just sort of hung for a while, but it’s working now. I’m guessing their servers are probably slammed.

  • Steve

    Reason #32 why SnapChat should’ve sold.

  • JustConsumer

    and ….. ??

  • davidfricks

    The Google image search didn’t work for me. I will try again later.

  • Barbara Mckinney

    Congratulations in advance to the creators of this app. I already tried Google answers and Quora, but as mentioned above, it also didn’t turn out well for me. I think everyone is curious about the difference of this app compared to it’s service competitors.

  • Henley Wing

    I think most marketers here (esp. on the content marketing side) would like to see the reverse… a social search engine that gives you the most popular questions consumers are asking.. about a topic!

  • Rajesh_magar

    That’s cool… but I think this is what already in presence called Right?

  • Fabrizio Bianchi

    Is this going to be different from Quora and Reddit just because of internal image and video hosting and because of limiting my “potential experts” to my friends and extended network?

    All those of us who don’t use Reddit just for /r/pics and /r/funny know that it also represents a huge resource for answering all kind of possible answers.

  • Nick Stamoulis

    It’s a great idea, but as you’ve pointed out other companies have failed to really deliver. Perhaps Jelly will crack the code and create the kind of crowd-sourced search and answer service people are looking for.

  • Subhash Prajapati


  • Adwordtizer

    My hesitation is how do you know the answer is correct. Do sources need to be cited? Can everyone else in your social circles see the answer and provide feedback?

  • Adwordtizer

    My hesitation is how do you know the answer is correct. Do sources need to be cited? Can everyone else in your social circles see the answer and provide feedback?

  • steve

    Well I found it in the app store after scrolling through many games. Turns out you have to have other friends on facebook or twitter signed up with jelly to answer questions. I might as well post my question on facebook directly.

  • Mike Essex

    I don’t think I’m ready for this Jelly.

  • The Marketing Design

    That’s (the main reason) why I don’t see this app making an impact. Assimilation – we already have some of this capability on our current social networks. Combine that with txt and video messaging and Q&A sites (sometimes answered by knowledgeable pros, not just friends) and that’s some pretty tough competition…

  • Sujay Maheshwari

    I think they are still quite confused on what they exactly want to achieve and be compared against. Right now it’s all over the place with Quora (but visual), Instagram (with questions), ex-Vark (but on mobile).

    I tried it for sometime and found several issues and came up with my wishlist here.

  • David Neville

    It’s not funny that you ask this question here; it’s funny that you never ask this question of yelp or google or wikipedia or what not.

  • David Neville

    Pick any card of the deck, memorize it, put it back and shuffle the deck, and I will show you your card – . That facebook allows people to message one another doesn’t mean it has the capability for people to ask each other questions. 白马非马. And that stackoverflow allows for people to ask each other questions doesn’t mean it’s more reliable than asking your friends – “knowledgeable” “pros” are immensely subjective, assuming you can even make yourself worth their time. Looking for help revolutionizing search with a similar idea as this app.

  • steve

    I have had the app 5 days and so far no one in my social network of 2,000+ friends have installed it to show up and answer my little question.

  • The Marketing Design

    Let’s see how long it takes!

  • The Marketing Design

    Good to see a first hand review. I came up with these 5 Reasons why Jelly may fail

  • The Marketing Design

    Good to see a first hand review. I came up with these 5 Reasons why Jelly may fail

  • Sujay Maheshwari

    Thanks. Good points in your blog.

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