Twitter Rolling Out New Features To Highlight Activities & Interactions

When you typically think Twitter, you probably think about text based 140 character updates.  New improvements being rolled out geared towards spotlighting user activities and interactions may change this perception.  These very visual changes are very “Facebook-esque” in their appearance and could be very appealing to new, less-savvy users.

The most dramatic change is a new “Activity” tab that shows who your network started following, what they favorited and their retweets.  This tab also has some interactivity as the example shared has the ability to follow users right from the activity panel:

In addition to seeing the activities of those that you follow Twitter will be highlighting interactions that users are having with their account.  This functionality will appear as a new tab with the title @username.  Information that will be included on this tab include Tweets of yours that were favorited, retweeted, Tweets directed to you and recent followers:

The most common gripe from people who just don’t get Twitter is that it is simply too confusing.  While I probably won’t be using these tabs much, I do believe that these enhancements will do well in simplifying the service for new users.

Related Topics: Channel: Social | Top News | Twitter


About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • atif

    It seems an attempt to reach the surface or near other floaters like Google+ and FaceBook.

  • Vania

    I like the tab that shows a compilation of replies, mentions, and re-tweets. It was annoying to me and difficult to explain to students why you had to go to two different tabs to see mentions and retweets. I’m glad they’re simplifying and moving towards improved usability for new users.

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