Yahoo Improves Local Search Results With More Business Info
Yahoo has announced a nice change to the way it shows local search results for businesses. The Local Shortcut, which has always indicated things like how many reviews/ratings a business has, is now expanded to include the actual text of those reviews and other information like photos and driving directions. All of this is available right inside the shortcut.
As you see above, the new options appear as tabs below the business entry. Clicking any tab opens up a new layer of content so users can see the photos, read the reviews, or get driving directions with no extra clicks needed.
Yahoo says the added information is available on searches for specific businesses, as shown above, as well as on categorical searches such as “san francisco diners.” If the Microsoft/Yahoo deal is approved and the two companies sit down to figure out how to integrate their search results display, this would be a good feature to save.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Get the latest news in local search marketing each week.