Yahoo Improves Local Search Results With More Business Info

Jul 30, 2009 at 2:01pm ET by Matt McGee

Yahoo has announced a nice change to the way it shows local search results for businesses. The Local Shortcut, which has always indicated things like how many reviews/ratings a business has, is now expanded to include the actual text of those reviews and other information like photos and driving directions. All of this is available right inside the shortcut.

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As you see above, the new options appear as tabs below the business entry. Clicking any tab opens up a new layer of content so users can see the photos, read the reviews, or get driving directions with no extra clicks needed.

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Yahoo says the added information is available on searches for specific businesses, as shown above, as well as on categorical searches such as “san francisco diners.” If the Microsoft/Yahoo deal is approved and the two companies sit down to figure out how to integrate their search results display, this would be a good feature to save.

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Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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