The Yahoo Search Marketing Blog announced the search ads displayed on Yahoo Search are now filtered based on the filtered sites you select on the left bar.
For example, here is a search for a product in Yahoo Search:
Notice all those ads? Well, when I filter the results to Amazon only, Yahoo only shows an Amazon ad:
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.