YouTube Emphasizes Search In New Design

YouTube appears to finally be embracing its status as the second most-used search engine on the planet. Its new masthead design, just announced tonight, puts a much bigger emphasis on the site’s search capabilities.

New YouTube home page

The new masthead looks very much like the Google.com masthead on a search results page: logo, large search box, and a few navigational text links. (With the obvious difference that YouTube’s links are below the seearch box, and Google’s are above.)

YouTube’s blog posts says to expect more changes in the masthead: “Next up, we’ll be focusing on giving you the controls to make the masthead more personalized.”

Related Topics: Channel: Video | Google: YouTube & Video


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://twitter.com/Jeff_Martin Jeff_Martin

    It was certainly do. We’ll see if this is enough to make YouTube Search more of a discovery method than related videos.

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