YouTube Emphasizes Search In New Design

YouTube appears to finally be embracing its status as the second most-used search engine on the planet. Its new masthead design, just announced tonight, puts a much bigger emphasis on the site’s search capabilities.

New YouTube home page

The new masthead looks very much like the Google.com masthead on a search results page: logo, large search box, and a few navigational text links. (With the obvious difference that YouTube’s links are below the seearch box, and Google’s are above.)

YouTube’s blog posts says to expect more changes in the masthead: “Next up, we’ll be focusing on giving you the controls to make the masthead more personalized.”

Related Topics: Channel: Video | Google: YouTube & Video

Sponsored


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://twitter.com/Jeff_Martin Jeff_Martin

    It was certainly do. We’ll see if this is enough to make YouTube Search more of a discovery method than related videos.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide