Search Biz: DoubleClick To See Layoffs? Walmart Drops The “Google PC,” & More

Today in Search Biz: Those Linux-based "Google PCs" didn’t sell like hotcakes, says Walmart. Yahoo gets a small paid search distribution deal with LiveDeal. The fight for IAC continues, DoubleClick may see layoffs after Google takes over, and Yahoo’s old CEO might be partnering with a Steven Spielberg-backed network for those who have had paranormal […]

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Today in Search
Biz
: Those Linux-based "Google PCs" didn’t sell like hotcakes, says Walmart.
Yahoo gets a small paid search distribution deal with LiveDeal. The fight for
IAC continues, DoubleClick may see layoffs after Google takes over, and Yahoo’s
old CEO might be partnering with a Steven Spielberg-backed network for those who
have had paranormal or extraterrestrial experiences. TheTruthIsOutThereBook,
anyone?

Remember the excitement about those Linux PCs that Walmart was selling, with
direct connections to Google services that made some people call them a Google
PC? Aside from some guy at Google named Matt

buying one
, no one else did.

Heh — OK, Matt Cutts wasn’t the only one, but apparently they weren’t flying
off the shelves.

Google Focused Linux PC’s Fail At Wal-Mart
from TechCrunch has more. You can
still get them from Walmart — from its online store only. Just don’t try to do
it now —
the page where it is listed
still says "Not Sold Online".

Little boost for old Yahoo —
LiveDeal
signs long-term deal with Yahoo
from BusinessWeek covers how the small
classifieds and yellow pages site has partnered to carry Yahoo’s ads.

That battle for control over IAC? A couple of articles with yesterday’s
testimony from the

New York Times
and

Fortune
. It’s all so complicated that it makes my head hurt. Liberty Media’s
John Malone doesn’t like the IAC business
spin-off plan, but
does Malone actually have the right to vote shares that his company owns in IAC?
That’s what the trial is about, and the first day of testimony certainly doesn’t
answer the question.

With the EU’s
blessing
, Google has finally acquired DoubleClick after a year-long attempt
to obtain it. Google

blogs
the official good news along with the bad for DoubleClick employees:

As with most mergers, there may be reductions in headcount. We expect these
to take place in the U.S. and possibly in other regions as well. We know that
DoubleClick is built on the strength of its people. For this reason we’ll
strive to minimize the impact of this process on all of our clients and
employees.

Finally,

Spielberg’s Ghost Venture Backed By Terry Semel
from TechCrunch gets us back
to Yahoo — or former Yahoo CEO Terry Semel. His investment firm might be
partnering with Steven Spielberg on a new social network for those who have had
paranormal or extraterrestrial experiences. You know, just like I said in the
lead of this story.


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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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