Google: It’s Official, We Own DoubleClick
With the EU’s blessing, Google has finally acquired DoubleClick after nearly a year in trying. Google has blogged that the acquisition has been completed, with CEO Eric Schmidt saying: Integration work can now begin, with detailed plans to come There may be a "reduction in headcount" as Google matches DoubleClick employees to the existing […]
Danny Sullivan on March 11, 2008 at 4:06 pm | Reading time: 1 minute
With the EU’s
blessing, Google has finally acquired DoubleClick after
nearly a year in
trying. Google has
blogged that the acquisition has been completed, with CEO Eric Schmidt
saying:
- Integration work can now begin, with detailed plans to come
- There may be a "reduction in headcount" as Google matches DoubleClick
employees to the existing Google business structure, a task expected to
conclude by early April
- Google now feels it can offer better display ad options to customers
asking for this
- Google feels that the combination will mean more relevant display ads that
load faster for web surfers
Reaction to the acquisition can be found
via Techmeme.
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Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.