SearchCap: Advanced SEO Guide To Mobilegeddon, Measuring Local SEO Success & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The Advanced SEO’s Guide To Mobilegeddon
  If you’re so far ahead that you’ve scoffed at other articles about preparing for Google’s upcoming mobile algorithm update, columnist Bryson Meunier has tips on taking it to the next level.
• Measuring Success For Your Local SEO Program In 5 Easy Steps
  First quarter is over, which means that businesses should be reviewing their SEO progress thus far. Columnist Rachel Lindteigen shares her process for conducting a quarterly business review to evaluate local SEO performance.
• Search In Pics: Android BBQ, Google Lighting & Offline Reputation Management
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• ICANN Asks U.S., Canadian Governments If .sucks Is Breaking Laws
• Facebook To Showcase New Video Ad Product “Anthology” At NYC Event Prior To NewFronts
• Snickers Asks YouTube Celebrities To Make Really Bad Videos For ‘You’re Not You’ Campaign
• Amazon Goes After Sites Selling Fake Reviews: Files Lawsuit Against Buyazonreviews.com
• Why Media Spend Is Burning A Hole In The CMO’s Pocket
• How To Use Quantitative And Qualitative Data For Search
• Gravy Lands $7.6 Million Series A Financing To Expand Mobile/Local Products
• 6 Steps For Building Better E-Commerce Prototypes
• SumAll Launches Insights To Take The Guesswork Out Of Social Analytics

Search News From Around The Web:

Industry

• Japanese Court Orders Google To Delete Critical Reviews From Google Maps, TechCrunch

Local & Maps

• Apple Retains TripAdvisor and Booking.com Reviews in iOS 8.3 Maps, Mike Blumenthal
• What Google’s Entry Into the Home Services Space Means for Local, Street Fight

Search Marketing

• Ask the Experts: Can I Use the Same Strategy for My Search & Display Campaigns?, www.wordstream.com
• Assisted Conversions – You’ll Miss Them When They’re Gone, www.ppchero.com

Searching

• Google Quietly Drops In Depth Articles Title In Search Results, www.seroundtable.com
• The Future of Cross-Device Search: Better Targeting, www.emarketer.com

SEM / Paid Search

• 6 Tips to Reduce Bounce Rates in Google AdWords, www.searchenginejournal.com
• Easier reporting for multiple campaign types, adwords.blogspot.com
• Important URL Updates Coming To Bing Ads, www.ppchero.com
• Is Your PPC Agency Doing Their Job?!, www.lunametrics.com

SEO

• Elements of Personalization & How to Perform Better in Personalized Search – Whiteboard Friday, moz.com
• Google Panda 4.1 Poll: How SEOs Were Impacted, Search Engine Roundtable
• Google’s Mobile Friendly Ranking Signal Will Not Affect Local Pack Listings, www.thesempost.com
• Google’s Truth Algorithm: 5 Facts You Should Know, www.searchenginejournal.com
• How is your site’s SEO doing?, yoast.com
• Marketers embrace mobile-friendly redesigns ahead of Google rankings shakeup, www.mobilemarketer.com
• SEOs Split On Letting Google Watch Them Do SEO, Search Engine Roundtable
• Why Google’s Mobile Friendly Ranking Signal Most Likely WILL Affect Local Pack Listings, www.localseoguide.com
• Will Your Website Survive the Google Mobile Penalty?, www.copyblogger.com