SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: April Fools’ Day 2018: Google, Amazon & more have fun over the weekendApr 2, 2018 by Barry Schwartz April Fools’ Day 2018: Google, Amazon & more have fun over the weekend […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • April Fools’ Day 2018: Google, Amazon & more have fun over the weekend
    Apr 2, 2018 by Barry Schwartz

    April Fools’ Day 2018: Google, Amazon & more have fun over the weekend

  • Lowest rates for SMX Advanced expire Saturday
    Apr 2, 2018 by Search Engine Land

    If you’re craving a conference that skips the basics and dives right into the deep end of search marketing, look no further. Search Engine Land’s SMX® Advanced is coming to Seattle June 11-13. This conference has sold out every year for over a decade, and Super Early Bird rates expire this Saturday night. Book now […]

  • The power of podcasting: SEO keyword angles
    Apr 2, 2018 by Sherry Bonelli

    In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit.

  • 7 ways to increase mobile engagement
    Apr 2, 2018 by Kristopher Jones

    The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates.

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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