Franchises and their franchisees often tend to have love/hate relationships — it’s the nature of the beast. Franchises tend to want their franchisees to focus on corporate priorities and to play by the corporate rules. Franchisees tend to want fewer restrictions from corporate and more support. In general it seems like the relationship works best […]
We've sifted through the best tweets from the latest LocalU conference to get the latest on local seo and local search marketing.
Last week at the Chirp conference, Twitter announced three big initiatives that have the potential to collectively rock the world of local marketing:
How mobile check-in services might end up dominating local search results (and some great tips about bowling alleys).
I was sitting in the mobile app panel at SMX West when the subject turned to “augmented reality.” Some great live blogging of the presentation by Cindy Krum is on her RankMobile site. Augmented reality is basically presenting some kind of digital overlay on top of a view of the “real world.” Think about what […]
I am not afraid to admit I am an opportunist. We all rooted for Julia Roberts when she persevered for years to win the big case in Erin Brokovich, but let’s face it, do any of us really want to work that hard? Me, I would have taken the settlement right after I coughed up […]
Congratulations! You are now the Mayor of Search Engine Land! If that sounds familiar you are one of the growing number of people using/playing Foursquare, a mobile app that uses the location of your mobile device to encourage users to “check in” wherever they might be in exchange for points and recognition like becoming the […]
Discussing/insulting newspaper business models is all the rage these days. Danny Sullivan has had some choice words for the whole “let’s give Google the noindex finger” thing and a few weeks ago Chris Silver Smith offered some SEO advice for local newspapers. Given how on-trend the subject is I thought it might be useful to […]
Google’s new social search experiment is kind of a big deal for a lot of reasons, not the least of which is it will open up lots of opportunity for smart local search marketers.
Co-opitition is a fairly common occurrence in the local search biz. A lot of the big yellow pages publishers have access to a lot of advertisers but they don’t always have the right mix of traffic. While it’s no small feat to sign up a dentist in Pleasanton, CA, it’s just as hard to get […]
Twitter is a great tool for local businesses to raise their visibility among potential customers in their area. Here's how.