5 local SEO insights from Google’s API documentation leak
Local search takeaways from leaked Google API docs, covering video content, click behavior, local authority and more.
Andrew Shotland's latest articles
Even If A Brand Can’t Do SEO, It Can Still Do Local SEO
Having trouble getting traction for your SEO campaign due to bureaucratic red tape? Columnist Andrew Shotland suggests that you consider thinking local.
The Local Marketer’s Guide To Apple Maps for iOS7
While the launch of iOS7 has received a ton of press and blogger nitpicking about every last detail, little has been said about how the new version of Apple Maps affects local marketers. I feel like most marketers are still ignoring Apple Maps because it got a lot of Apple Maps Sucks-type press a year […]
Local Search: Fish Where The Other Fishermen Aren’t
Most businesses tend to focus on the big channels when it comes to local SEO efforts. While it makes sense to optimize your Google Place Page and pay attention to your presence on other big local search services (e.g. Bing Local, CityGrid, DexKnows, Insider pages, Local.com, Merchant circle, Superpages, Yahoo Local, Yellow book, Yelp, YP.com, […]
Franchisee SEO – Can You Trust Corporate’s Recommendations?
Franchises and their franchisees often tend to have love/hate relationships — it’s the nature of the beast. Franchises tend to want their franchisees to focus on corporate priorities and to play by the corporate rules. Franchisees tend to want fewer restrictions from corporate and more support. In general it seems like the relationship works best […]
Twitter: The Impending Local Search Tsunami?
Last week at the Chirp conference, Twitter announced three big initiatives that have the potential to collectively rock the world of local marketing:
Report From SMX West: An Overview Of Augmented Reality Mobile Apps
I was sitting in the mobile app panel at SMX West when the subject turned to “augmented reality.” Some great live blogging of the presentation by Cindy Krum is on her RankMobile site. Augmented reality is basically presenting some kind of digital overlay on top of a view of the “real world.” Think about what […]
Are You Ready For Google Local Social Search?
Google’s new social search experiment is kind of a big deal for a lot of reasons, not the least of which is it will open up lots of opportunity for smart local search marketers.
Where Is The Competitor To AdSense In Local Search?
Co-opitition is a fairly common occurrence in the local search biz. A lot of the big yellow pages publishers have access to a lot of advertisers but they don’t always have the right mix of traffic. While it’s no small feat to sign up a dentist in Pleasanton, CA, it’s just as hard to get […]
Are You A Member Of The Twitter Chamber Of Commerce?
Twitter is a great tool for local businesses to raise their visibility among potential customers in their area. Here's how.