Andrew Shotland

Andrew Shotland is the proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy.

Google

National retailers: Stop ignoring local SEO

National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew...

Local

‘Things to do near me’ SEO

Columnist Andrew Shotland takes a look at the "near me" phenomenon and shares data that helps illuminate how to rank for these...

PPC

Ask The SEOs at SMX Advanced

Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the "Ask The SEOs" session for those who missed...

Google

Google Posts are going to kill (at) local SEO

Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they...

Local

Franchise SEO: For Masochists Only

Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for...

Local

Why Local Rank Trackers Fail

Columnist Andrew Shotland finds most local ranking solutions to be lacking for a number of reasons. Is there any way to solve this...