Andrew Wheeler

Andrew Wheeler is managing director of the Chicago office for search engine marketing firm iProspect, and can be reached at [email protected]

Content Marketing

Search & Content Networks: A B2B Classic Combo

Peanut butter and jelly.  Batman and Robin.  Milk and cookies.  Some things just naturally go together because they complement one another—I like to think of them as classic combos. They remind me of search and content networks.  Though not always used by B2B marketers, the search engines’ content networks can be complementary to existing search efforts, […]

Content Marketing

Your 2009 Marketing Budget: Why It’s Worth Revisiting

Despite the fact that we are already a month into the new year, and that you probably made a valiant effort in putting together your 2009 marketing budget, you just might want to revisit it. Why? Because given the current economic conditions, it’s more important than ever to get the most out of your marketing dollars, […]

Content Marketing

B2B & Gen Y: An Opportunity Not 2B Missed!

When you hear the term Generation Y, what do you think of? iPods? Instant messaging? Online communities? If so, you’re on track. But as a B2B marketer, you should add target market to that list. And if you don’t think this demographic is part of your audience, think again. The Opportunity Inherently tech savvy and […]

Content Marketing

A B2B Paid Search Success Equation

It’s simple. A successful paid search campaign is contingent upon three fundamentals: keywords, ad copy, and landing pages. Together they equal success. Right? Wrong. The fact is, those fundamentals are only part of the equation. There is another key component entirely. Namely, analytics. Or more specifically, tracking, and understanding the quality of a visitor. In […]

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