Don’t put the cart before the horse. Don’t count your chickens before they hatch. Walk before you run. However you say it, it means the same thing: Don’t get ahead of yourself! Yet time and again, I see B2B marketers doing exactly that as they drive traffic to their website without first having the right […]
Peanut butter and jelly. Batman and Robin. Milk and cookies. Some things just naturally go together because they complement one another—I like to think of them as classic combos. They remind me of search and content networks. Though not always used by B2B marketers, the search engines’ content networks can be complementary to existing search efforts, […]
Better. Faster. Cheaper. That seems to be the mantra of senior management as they pressure marketers to do more with less during these trying economic times. But B2B marketers aren’t the only ones feeling the squeeze. Many of your customers and prospects are facing similar challenges. But what can you do about it? A lot […]
Despite the fact that we are already a month into the new year, and that you probably made a valiant effort in putting together your 2009 marketing budget, you just might want to revisit it. Why? Because given the current economic conditions, it’s more important than ever to get the most out of your marketing dollars, […]
When you hear the term Generation Y, what do you think of? iPods? Instant messaging? Online communities? If so, you’re on track. But as a B2B marketer, you should add target market to that list. And if you don’t think this demographic is part of your audience, think again. The Opportunity Inherently tech savvy and […]
It’s simple. A successful paid search campaign is contingent upon three fundamentals: keywords, ad copy, and landing pages. Together they equal success. Right? Wrong. The fact is, those fundamentals are only part of the equation. There is another key component entirely. Namely, analytics. Or more specifically, tracking, and understanding the quality of a visitor. In […]