Andrew Wheeler

Andrew Wheeler is managing director of the Chicago office for search engine marketing firm iProspect, and can be reached at


B2B & Gen Y: An Opportunity Not 2B Missed!

When you hear the term Generation Y, what do you think of? iPods? Instant messaging? Online communities? If so, you’re on track. But as a B2B...


A B2B Paid Search Success Equation

It’s simple. A successful paid search campaign is contingent upon three fundamentals: keywords, ad copy, and landing pages. Together they equal...