What 23 tests reveal about Google AI Max performance
Testing across 16 advertisers reveals how text customization, URL optimization, and account-wide adoption influence AI Max results.
With just shy of a decade's experience working agency-side in paid search, Andy has plentiful experience both in supporting the commercial growth of enterprise brands, as well as in mentoring and training newer entrants into the digital marketing industry. In his current role, Andy leads the paid search practice for Brainlabs.
Testing across 16 advertisers reveals how text customization, URL optimization, and account-wide adoption influence AI Max results.
Andy Goodwin | Mar 12, 2026 at 8:00 am ET