Soapbox: Why I’m so glad Google ended our relationship with Average Position
It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.
Anna Blanken specializes in legal PPC management. She has worked exclusively for lawyers on search, display and video campaigns for the last six years. Anna has held agency and in-house positions and currently works for a prominent law firm in Florida in addition to her freelance work.