Why PR is becoming more essential for AI search visibility
In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI answers.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Ben Jacobson serves as the chief content officer at InboundJunction, a PR and SEO agency for growth-stage tech companies. Ben has leadership experience in the context of digital marketing agencies, large commercial enterprises, hungry startups and traditional newsrooms alike. His writing has appeared in MarTech.org, SEMrush, HubSpot and The Next Web.
In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI answers.
Ben Jacobson | May 16, 2025 at 8:00 am ET