Chris Avery

Chris Avery is Founder and Director of JudeLuxe, a specialist ecommerce Google Ads agency focused on helping retailers turn paid search into a more commercially accountable growth channel.

His work focuses on the economics behind Google Ads, including product-level profitability, contribution margin, customer acquisition costs, inventory and how advertising investment should be allocated across large and complex product catalogues.

Rather than treating ROAS as the end goal, Chris advocates managing Google Ads as a capital allocation tool, where every SKU has a commercial role and advertising decisions reflect the wider priorities of the business.

JudeLuxe works with ecommerce brands and retailers across the UK and internationally and was named Best Small PPC Agency at the 2026 European Search Awards.

Chris regularly speaks and writes about ecommerce PPC, Google Shopping, Performance Max, product feeds, measurement and the changing role of automation in paid search.