Daniel Cheung

About Daniel Cheung

Daniel Cheung is the founder of Daniel K Cheung, a brand-development and growth-marketing consultancy based in Australia.

A Chinese-Australian born in Hong Kong and living in Australia since 1990, Daniel studied Speech Pathology at the University of Sydney before starting his first business in 2010 as a wedding photographer. The experience built his skills in storytelling, communication, and digital marketing, leading him to transition into search marketing in 2018.

He worked at Prosperity Media, where he became Team Leader, and later at Optus as an SEO Manager, before joining Adobe Inc. in 2023 as Senior SEO Manager for Asia-Pacific and Japan.

In 2025, Daniel repositioned his consultancy to focus on brand and growth strategy. He combines his understanding of how search engines and social platforms interpret information with brand strategy to help businesses stand out and become brands people search for by name. He calls this approach demand-led branding — where visibility begins with clarity and growth follows recognition.