Eric Couch

Eric Couch is a Senior PPC Account Manager and lead trainer at Hanapin Marketing, a Bloomington-based firm that specializes in strategic pay-per-click execution for enterprise caliber businesses. He is Google AdWords-, Google Analytics-, and Bing Ads-certified, and he oversees more than $6 million in ad spend for both ecommerce and lead generation in a variety of fields, including healthcare and industrial components.In addition to his marketing work, he is a featured columnist at PPC Hero and frequent speaker at industry conferences such as SMX and Hero Conf. He is a subject matter expert on AdWords and Bing policy, Excel, data analysis, lead generation, and is an expert in the creation of aggressive client growth strategies. He is also the head of education at Hanapin Marketing, driving the development and growth of both new and experienced PPC professionals.

Why You Can’t Hide From Mobile PPC

“Mobile is coming.” This Game of Thrones-esque quote has been thrown around a lot this past year, serving as an ominous warning of our...