Build your SEO strategy as if search engines don’t exist
Search is only one part of discovery. Learn how distribution and brand visibility can create stronger signals across search and AI platforms.
Search is only one part of discovery. Learn how distribution and brand visibility can create stronger signals across search and AI platforms.
Gert Mellak | Aug 18, 2026 at 9:00 am ETYour buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.
Gert Mellak | May 21, 2026 at 8:00 am ETBig SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works instead.
Gert Mellak | Jan 9, 2026 at 11:00 am ETShopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.
Gert Mellak | Aug 15, 2025 at 8:00 am ETBoost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.
Gert Mellak | Jul 15, 2025 at 8:00 am ETLearn the most common causes of declining traffic, how to analyze the issue, and the steps to bounce back.
Gert Mellak | Jan 31, 2025 at 9:00 am ETHere's why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions.
Gert Mellak | Sep 9, 2024 at 9:00 am ETYour brand’s online reputation depends on way more than just Google or your favorite social media channel.
Gert Mellak | Jul 19, 2024 at 8:00 am ETAfter partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation?
Gert Mellak | Jun 24, 2024 at 8:00 am ETFrom dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.
Gert Mellak | May 9, 2024 at 8:00 am ET