Jamie Pitman has worked in digital marketing for over a decade and is currently Head of Content at local SEO tool provider BrightLocal. He specializes in local marketing and the many factors that affect local search performance, from Google My Business and consumer reviews to branding, content marketing, and beyond.
Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps.
The quality of support isn't likely to magically improve once the virus clears, so let's hope that the future doesn't so clearly reflect the past.
Columnist Jamie Pitman talks to some of the leading figures in local search to find out what went wrong with the Local Guides program, and if enough steps are being taken to fix it.
New research from a dataset across seven industries that have a physical location were reviewed to answer this question.
Here's what analyzing 580,853 images across 15,191 Google My Business listings taught us about how GMB images could be impacting user behavior.
Ben Fisher explains how he became a Google product expert and the benefits of being a tester and providing feedback to make tools better for local business.
Paying for GMB features would be a handy new revenue stream for Google, but how it manages trust features - and spam - in a pay-to-play model is the real concern.
Google's machine learning tool verification is just not working for GMB listings as spam is constantly slipping through the net. Here's how you can help.
A new report finds that while junior SEOs spend the most time on day-to-day SEO, senior staff need to keep their skills sharp so their agencies and businesses run successfully.
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.
Here's some guidance for businesses to take advantage of a recent change in Google My Business to submit exact regions of operation rather than by address and radius.
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started.
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector.
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.
As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content.
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search.
Whether it's spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don't, be prepared to lose customer trust and search rankings.
Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews.
Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey.
Algorithm updates got you down? You're not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners' jobs.