Contributor

Jared Del Prete

About Jared Del Prete

Currently the Director of Digital Strategy & Search at The EGC Group, Jared Del Prete leads a team of managers and analysts while maintaining long-term relationships with client stakeholders -- acting as their strategic adviser in digital marketing, brand management, search and programmatic media buying. One of his core responsibilities at EGC involves the strategic planning and measurement of digital campaigns that stretch across multiple mediums and devices. In the past decade, he led multi-channel campaigns for national and global brands that include Brother, Canon USA, Red Mango, Sterling Optical, RR Donnelley, NY Life Insurance, and Nest Seekers.

Jared Del Prete's latest articles

Content

5 Hidden AdWords Columns To Help Improve Performance & Save Time

To glean deeper insights from your AdWords data, columnist Jared Del Prete suggests enabling these five AdWords columns which are not displayed by default.

Jared Del Prete | Apr 16, 2015 at 9:23 am ET

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It’s A Trap! Avoid These 4 Pitfalls In Paid Search

Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes.

Jared Del Prete | Feb 24, 2015 at 10:01 am ET

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Google Business Profile

When Big Brands Fail With Local SEO

Large, multi-location businesses are poised for local search success, yet it often eludes them. Contributor Jared Del Prete provides some solutions to common roadblocks.

Jared Del Prete | Oct 29, 2014 at 9:00 am ET