Traits To Hire In A Link Builder
Link building requires a very particular set of skills. Contributor Jon Ball shares his thoughts on what to look for when hiring a link builder.
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Jon Ball's latest articles
Why Your Content Marketing Team Needs A Link Builder
Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal.
Google’s Matt Cutts: Link Building Is Sweat Plus Creativity
Back in June, Google head of webspam Matt Cutts participated in the annual You&A at SMX Advanced in Seattle, an hour-long event in which he was interviewed by SEL founding editor Danny Sullivan live in front of a large audience. A variety topics were covered, including important Google news, changes, and updates. The video itself is now on […]
Why Build Links? 6 Reasons You Should Be Link Building in 2014
There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link building? Isn’t link building dead? The fact of the matter is, if you’re working to […]
When To Consider A Backlink Cleanup
If you’ve been paying attention to the SEO world over the past year and a half, you know that link removal is all the rage. There are countless tutorials that detail how to go about identifying and getting rid of harmful backlinks. If you have the tools, time, patience and ability to follow step-by-step articles, […]
How To Analyze A Link: Link Building Basics
The importance of link quality in SEO cannot be overstated. Before you begin any link building project within SEO, you must be sure you’re pursuing links that will not only have an impact today, but will continue to have a positive impact in the future. That means understanding what makes a quality link, and why. […]
Penalized & Sad: When To Abandon The Sinking SEO Ship
Sometimes the captain can’t afford to go down with the ship, no matter the temptation or emotional investment. Every few weeks, I receive another hopeless phone call from another desperate webmaster. Since Penguin, I’ve seen more ships go down than I care to count. Websites that have delved too deeply into black hat SEO and […]