Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in research and effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Page One Power is a Boise-based link building firm that focuses on relevancy and transparency.

Content

Traits To Hire In A Link Builder

Link building requires a very particular set of skills. Contributor Jon Ball shares his thoughts on what to look for when hiring a link builder.

Google Algorithm Updates

Google’s Matt Cutts: Link Building Is Sweat Plus Creativity

Back in June, Google head of webspam Matt Cutts participated in the annual You&A at SMX Advanced in Seattle, an hour-long event in which he was interviewed by SEL founding editor Danny Sullivan live in front of a large audience. A variety topics were covered, including important Google news, changes, and updates. The video itself is now on […]

Google Algorithm Updates

Why Build Links? 6 Reasons You Should Be Link Building in 2014

There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link building? Isn’t link building dead? The fact of the matter is, if you’re working to […]

Content

When To Consider A Backlink Cleanup

If you’ve been paying attention to the SEO world over the past year and a half, you know that link removal is all the rage. There are countless tutorials that detail how to go about identifying and getting rid of harmful backlinks. If you have the tools, time, patience and ability to follow step-by-step articles, […]

Amazon Alexa

How To Analyze A Link: Link Building Basics

The importance of link quality in SEO cannot be overstated. Before you begin any link building project within SEO, you must be sure you’re pursuing links that will not only have an impact today, but will continue to have a positive impact in the future. That means understanding what makes a quality link, and why. […]

Content

Top 10 Search Modifiers: Why They Matter, What They Are & How To Use Them

Google is working hard to improve search, and it’s doing such a great job that the general public doesn’t seem to be noticing. With the inclusion of personalization, localization, customization, and with the depth of data Google knows and understands about the average user, it’s easy to overlook how much goes into making a useful (intuitive) […]

Google

Penalized & Sad: When To Abandon The Sinking SEO Ship

Sometimes the captain can’t afford to go down with the ship, no matter the temptation or emotional investment. Every few weeks, I receive another hopeless phone call from another desperate webmaster. Since Penguin, I’ve seen more ships go down than I care to count. Websites that have delved too deeply into black hat SEO and […]

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