Our industry rolls along at breakneck speed. We are peeking around the corner trying to get a glimpse of Web 3.0 and big brand marketers are certainly investing heavily in the digital assets that make your user experience more engaging. Problem is that the search engines are still firmly rooted in Web 1.0. At Agency.com […]
All web sites, whether large or small, have many of the same search engine optimization challenges. Since the beginning of interactive time, it has been a struggle for many business websites to find their voice and to provide meaningful content to the Internet audience. At Agency.com we see this struggle every day, particularly in an […]
How many times have you heard the question from a key decision-maker: “So, after we do this optimization, what will our rankings be?” The answer is complex, and requires much more than simply “better than it was before” for your reply to be meaningful to the CMO tasked with moving the needle on a billion […]
Across the globe, retailers are bracing for a challenging holiday shopping season. If you run an ecommerce site, what can you do to be sure to get the most out of “Cyber Monday” (the ceremonial kick-off of the holiday online shopping season in the United States which falls on Dec. 1 this year) and beyond? […]
An interesting byproduct of the improvements that the search engines have made in cleaning out spam from their indexes is that the spammers had to go and find something else to do. Many of the global marketers that we work with at Agency.com are constantly barraged by people all over the world looking to co-opt […]
At Agency.com we have the privilege of collaborating with international brand marketers, each with a unique set of challenges in communicating their messages across dozens of languages and cultures. One client is a global property manager with operations in sixty countries. Another is a leading global insurance provider with over 42,000 employees worldwide. This certainly […]