Contributor

Joy Johnston

News SEO Strategist

Company

About Joy Johnston

Joy Johnston is the News SEO Strategist for Trisolute News Dashboard, a Google visibility tool for news publishers. Joy has over 25 years of SEO experience and worked for over 12 years in newsrooms, helping shape search, audience, and content distribution strategies. She was the co-keynote speaker at News Reach Con 2025 and led a news SEO session at ONA23. Joy publishes a weekly SEO newsletter on LinkedIn called, Don't Panic: It's Only Data.

Joy Johnston's latest articles

SEO

How to turn news articles into assets for AI search

Liquid content gives publishers more ways to package, distribute, personalize, and monetize journalism as audience habits shift.

Joy Johnston | Jul 30, 2026 at 8:00 am ET

SEO

How to optimize news content for today’s social-first Google SERP

Google now blends social posts, short-form video, and AI into news results. Adapt your strategy for visibility across SERP features and Discover.

Joy Johnston | Feb 13, 2026 at 8:00 am ET