Why content strategy matters most
A content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one.
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Julia McCoy's latest articles
Webinars: A complete guide with examples
Webinars could be your best investment in content this year. Learn best practices for planning a webinar right and promoting it effectively.
Video content guide: Why you should start creating videos now (plus examples)
An overview of video content, including why it matters for SEO and best practices for creating your video content strategy.
What is short-form content? Your guide to when and how to use it
Learn why, when and how to use short-form content in your brand's marketing strategy, plus what to focus on when creating it.
Podcasts: A content guide for beginners
Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started.
How to write long-form content: 7 smart steps and examples
Writing long-form content that gets results is a skill. Learn how you can leverage it to meet your content marketing goals.
How to write a listicle (with 6 examples)
While writing listicles can be straightforward, you can make them more engaging and attention-grabbing by following these tips.
How to write a checklist article: A 5-step checklist
A checklist for writing a checklist? Why not. Learn how to master this content type, including how to tie your article to a keyword for SEO.
How to write a blog post that wins in 10 steps
To give yourself the best chance at writing incredible, results-getting blog posts, make sure to follow these steps.
How to create an awards page that adds authority to your website (plus 7 examples)
Wondering how to create an effective awards page? Here are six tips with seven examples from real-life businesses that have done it well.
How to write an effective About Us page (with 13 examples)
Learn best practices for creating an About Us page that tells your brand's story, connects with the audience, and builds trust.
Facebook: A content marketing guide
Here's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy.
A guide to LinkedIn content marketing
Looking to reach and nurture your audience on LinkedIn? Here's a seven-step process for building your LinkedIn content strategy.
How to optimize underperforming content
Don't let stale or lackluster content drag down your SEO performance. Learn how to find content underperformers and ways to reoptimize them.
When to fire your content marketing agency: 7 things to consider
Is it time to fire your content marketing agency and move on? Here's what you need to weigh and consider before making this big decision.
How to choose the right content marketing agency
Here’s what you need to know about finding a content marketing agency – from selection criteria to tips for a successful working relationship.
Why is content marketing important? 9 reasons to use content
Learn the top reasons why content marketing should be part of every business’s growth strategy in today's digital landscape.
How SEO and content marketing work together
With both SEO and content in your marketing strategy, the results will be much more impressive than using either alone.
What is content marketing? Defining marketing’s present and future
Learn what content marketing means, why it's essential for businesses today, and the steps to take for implementing a content strategy.
How to do a content audit as painlessly as possible
Get a clear view of how your content helps (or hinders) your business goals. Here's a step-by-step guide for doing a content audit.
What is a content audit?
Here's what you need to know about content audits, why and when to do one, and tips and tools for getting started.