ROI-driven content marketing: Aligning strategies with revenue goals
Maximize your content marketing ROI with proven strategies tailored to aligning your efforts with revenue goals and driving tangible results.
Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the President at Content at Scale, she leads big initiatives for one of the fastest-growing AI content writing tools for SEO marketers on the planet. She’s been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and exited a 100-person writing agency she spent 10 years building with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking. Read her eight books on Amazon, including a non-fiction memoir of her life growing up in and escaping a radical cult: Woman Rising, A True Story. Connect with her on LinkedIn.
Maximize your content marketing ROI with proven strategies tailored to aligning your efforts with revenue goals and driving tangible results.
Julia McCoy | Apr 8, 2024 at 9:00 am ETGoogle's March 2024 update is a game-changer, with many sites impacted by algorithmic changes and deindexed from Google Search.
Julia McCoy | Mar 14, 2024 at 10:00 am ETLearn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance.
Julia McCoy | Mar 11, 2024 at 8:00 am ETArtificial Intelligence Optimization (AIO)
Looking to refresh your old content with AI? Learn steps to identify outdated pages, rewrite sections, enhance readability and more.
Julia McCoy | Feb 12, 2024 at 8:00 am ETExplore the transformative role of AI in search engines and discover how it will affect the future of search, shaping marketing strategies.
Julia McCoy | Jan 8, 2024 at 9:00 am ETMaximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success.
Julia McCoy | Dec 18, 2023 at 8:00 am ETUncover insights and actionable tips on how to adapt and thrive in the dynamic landscape of AI-driven search experiences.
Julia McCoy | Nov 20, 2023 at 10:00 am ETCreate high-quality AI content that meets Google's guidelines. Learn how to balance automation with a human touch for SEO success.
Julia McCoy | Oct 16, 2023 at 8:00 am ETBoost your SEO! Uncover how to find ideal niche keywords, decode search intent, and implement them in your strategy for increased visibility.
Julia McCoy | Sep 18, 2023 at 9:00 am ETWith the rapid adoption of AI content creation tools, is it necessary for publishers to adopt AI labeling policies?
Julia McCoy | Aug 21, 2023 at 9:00 am ETSEO isn't solely a traffic-generating channel, but a key revenue driver. Here's how your SEO efforts can contribute to revenue generation.
Julia McCoy | Jul 17, 2023 at 8:00 am ETHere's why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead.
Julia McCoy | Jun 9, 2023 at 8:00 am ETStart content mapping and create amazing customer experiences that lead to results. Here's everything you need to know about content maps.
Julia McCoy | Jun 2, 2023 at 8:00 am ETBusinesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.
Julia McCoy | May 26, 2023 at 8:00 am ETContent that doesn’t get read is useless. Learn how to create content your audience will read – and not just skim.
Julia McCoy | May 19, 2023 at 8:00 am ETHere are tips and examples to help you set up a resource center to boost your website traffic, engagement and conversions.
Julia McCoy | May 12, 2023 at 8:00 am ETHere's why you should use polls and surveys to inform content creation and how to turn audience responses into valuable content pieces.
Julia McCoy | May 5, 2023 at 8:00 am ETFollow these steps to create a resource page that delivers real value for your readers and bolsters your content strategy.
Julia McCoy | Apr 28, 2023 at 8:00 am ETUse these tips and examples to create useful guides that build trust with your audience and earn search traffic.
Julia McCoy | Apr 24, 2023 at 8:00 am ETHere's why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix.
Julia McCoy | Apr 21, 2023 at 8:00 am ETThe right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article.
Julia McCoy | Apr 17, 2023 at 8:00 am ETA well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
Julia McCoy | Apr 14, 2023 at 8:00 am ETAnswering your customers' frequently asked questions is foundational for business websites. Follow these tips for creating a good FAQ page.
Julia McCoy | Apr 10, 2023 at 8:00 am ETNine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
Julia McCoy | Apr 7, 2023 at 8:00 am ETFollow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results.
Julia McCoy | Apr 3, 2023 at 8:00 am ETGive your content marketing efforts a greater purpose with a mission statement. Learn how to create one in three steps.
Julia McCoy | Mar 31, 2023 at 8:00 am ETAllocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless.
Julia McCoy | Mar 27, 2023 at 8:00 am ETIf you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
Julia McCoy | Mar 24, 2023 at 8:00 am ETWant to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.
Julia McCoy | Mar 20, 2023 at 8:00 am ETLearn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.
Julia McCoy | Mar 17, 2023 at 8:00 am ETScaling content marketing involves having the right strategy, team and workflows in place. Here's a three-step guide on how to do just that.
Julia McCoy | Mar 13, 2023 at 10:00 am ETHere's what personas can do for your content marketing efforts, plus audience research tips to help you get them right.
Julia McCoy | Mar 10, 2023 at 8:00 am ETHere's what you should include in your content strategy document to guide your content marketing toward success.
Julia McCoy | Mar 6, 2023 at 8:00 am ETYour content marketing actions must be guided by a documented plan. Learn the 10 building blocks for a solid content strategy framework.
Julia McCoy | Mar 3, 2023 at 8:00 am ETA content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one.
Julia McCoy | Feb 27, 2023 at 8:00 am ETWebinars could be your best investment in content this year. Learn best practices for planning a webinar right and promoting it effectively.
Julia McCoy | Feb 24, 2023 at 8:00 am ETAn overview of video content, including why it matters for SEO and best practices for creating your video content strategy.
Julia McCoy | Feb 20, 2023 at 9:00 am ETLearn why, when and how to use short-form content in your brand's marketing strategy, plus what to focus on when creating it.
Julia McCoy | Feb 17, 2023 at 8:00 am ETCreating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started.
Julia McCoy | Feb 13, 2023 at 8:00 am ETWriting long-form content that gets results is a skill. Learn how you can leverage it to meet your content marketing goals.
Julia McCoy | Feb 6, 2023 at 8:00 am ET