Content
7 Tips To Make Better Keyword Bidding Decisions In B2B Paid Search
What do flashing blue lights, yellow tape, and the streets of New York have in common with your PPC campaign? Much like Jack McCoy in a suspenseful...
Laura Centore
Laura Centore is an Account Director at iProspect and oversees the strategy and execution of pay per click campaigns for a large retailer. With iProspect for four years now, she has worked on organic search and pay per click campaigns for clients in numerous verticals.
SEO
Don’t Damage Your Brand With The Wrong Keywords!
In search, keyword selection is paramount as it can help drive the right audience to your door. Choosing the right keywords can also enhance brand...