Local
MicroData For Marketing Executives
This continues the analysis presented in the MicroData Not Ready For Primetime article previously published. Here, I break down the MicroData...
Local
MicroData & Retail Products: Not Ready For Primetime?
If you are in the search engine business, the functionality in the Microdata specification sponsored by Google, Yahoo and Bing is a very attractive...
Content
Social Media Is Still A Mystery To Many Businesses
It is no surprise that the high-level Social Media search traffic is focused on advertising and marketing needs. With a combination of a little over...
Content
Keyword Insights: How Office Furniture Vendors Can Target Start-Ups
It’s a great time to start a company. Incubator labs are springing up all over the place, sponsored by venture capitalists and universities....
Content
Spring Search Fever: How Users Look Up Garden Center Products & Services
It’s spring, and garden centers everywhere are getting ready to service the needs of home gardeners and small landscaping services. Garden...
Content
How Potential Clients Search For An Interactive Agency
The search behavior associated with businesses trying to find an interactive agency is very different from other models that I’ve looked at in...
Content
Insights For SEM Service Providers: SEO vs. Search Engine Optimization Queries
Is typing in “SEO” the same as typing in “search engine optimization“? Not according to the data in AdWords. The queries in...
SEO
How To Model Search Term Data To Classify User Intent & Match Query Expectations
Query data is the first tool in every search marketers arsenal – it serves as a launch pad for developing information architecture,...
Content
Decoding Searcher Intent: Is “MS” Microsoft Or Multiple Sclerosis?
Consumers conduct about 90 million multiple sclerosis related searches each month. They spell out the words, but also use the acronym MS 508K times a...
Content
How Searchers Find The Perfect Family Restaurant
Last month I took a look at consumer search behavior for restaurants. This was a high-level analysis, and I mentioned in closing that I would...
SEO
Microsoft Tags: A Compelling Alternative To QR Code Hyperlinks
Search marketers are interested in print-based hyperlinks: traffic to my QR Codes: Are You Ready For Paper-Based Hyperlinks? post remains strong. So...
Content
How Consumers Search For A Perfect Meal
How do consumers find the perfect restaurant? Word of mouth plays a role, but there are other elements at play. How important is your brand? Is value...
Close-Up With Google’s New QR Code Generator
At first blush, generating a QR code while shortening a URL seems like a great idea. If you need to generate unique QR Codes for your printed or...
PPC
You Say Law Firm, I Say Lawyer
You have a dilemma: you are considering a couple of keyword phrases that are similar. How do you choose, and does it matter? It often does. In this...
SEO
QR Codes: Are You Ready For Paper-Based Hyperlinks?
You’ve probably seen them in newspapers, magazines or other paper-based publications: two-dimensional bar codes, called quick response codes...
Content
Even Lasik Surgeons Have To Pay Attention To Search Behavior
Like many small business owners, you’ve just hung out your shingle for your new business: a Lasik Surgery practice. You know that there are a...
Content
How To Transform Search Behavior Into A Great Search Experience
You’ve done your research. You understand how consumers search for your products and services. Now, what do you do with this...
Content
Giving Customers What They Want: A Search Behavior Analysis
Improving website performance is hard work, and SEO alone will not get the job done. The following analysis of human search behavior is the first...