MicroData For Marketing Executives
This continues the analysis presented in the MicroData Not Ready For Primetime article previously published. Here, I break down the MicroData...
This continues the analysis presented in the MicroData Not Ready For Primetime article previously published. Here, I break down the MicroData...
If you are in the search engine business, the functionality in the Microdata specification sponsored by Google, Yahoo and Bing is a very attractive...
It is no surprise that the high-level Social Media search traffic is focused on advertising and marketing needs. With a combination of a little over...
It’s a great time to start a company. Incubator labs are springing up all over the place, sponsored by venture capitalists and universities....
It’s spring, and garden centers everywhere are getting ready to service the needs of home gardeners and small landscaping services. Garden...
The search behavior associated with businesses trying to find an interactive agency is very different from other models that I’ve looked at in...
Is typing in “SEO” the same as typing in “search engine optimization“? Not according to the data in AdWords. The queries in...
Query data is the first tool in every search marketers arsenal – it serves as a launch pad for developing information architecture,...
Consumers conduct about 90 million multiple sclerosis related searches each month. They spell out the words, but also use the acronym MS 508K times a...
Last month I took a look at consumer search behavior for restaurants. This was a high-level analysis, and I mentioned in closing that I would...
Search marketers are interested in print-based hyperlinks: traffic to my QR Codes: Are You Ready For Paper-Based Hyperlinks? post remains strong. So...
How do consumers find the perfect restaurant? Word of mouth plays a role, but there are other elements at play. How important is your brand? Is value...
At first blush, generating a QR code while shortening a URL seems like a great idea. If you need to generate unique QR Codes for your printed or...
You have a dilemma: you are considering a couple of keyword phrases that are similar. How do you choose, and does it matter? It often does. In this...
You’ve probably seen them in newspapers, magazines or other paper-based publications: two-dimensional bar codes, called quick response codes...
Like many small business owners, you’ve just hung out your shingle for your new business: a Lasik Surgery practice. You know that there are a...
You’ve done your research. You understand how consumers search for your products and services. Now, what do you do with this...
Improving website performance is hard work, and SEO alone will not get the job done. The following analysis of human search behavior is the first...