AI made content a commodity, but you can harness expertise to stand out
Commodity content blends in and gets ignored. Learn to audit your output, assign AI to the right work, and create content that earns results.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Matt Schickling is a content strategy leader with a decade of experience developing content programs for B2B SaaS, agency, and digital media organizations, including Pillar4 Media, LogicGate, and From The Future. He specializes in the intersection of content operations, editorial strategy, and search visibility, helping teams build systems that produce high-quality content in an increasingly complex discovery landscape.
Commodity content blends in and gets ignored. Learn to audit your output, assign AI to the right work, and create content that earns results.
Matt Schickling | Jul 23, 2026 at 1:38 pm ET