Information gain: How top content leaders win at SEO
Dive into my analysis of information gain in SEO, featuring interviews with content leaders who drive millions in organic traffic monthly.
Michael is a Lead Editor for Semrush’s portfolio of websites, including Backlinko and Traffic Think Tank.
Since 2013, Michael has practiced SEO and content marketing. He’s managed many websites, including a notable acquisition in 2023. His work has been featured in HuffPost, WebMD, and Lifehacker.
Lately, Michael has been really into anime. The epic stories have kind of ruined Hollywood movies for him. He gets the same empty feeling when he sees copycat content on the internet.
Dive into my analysis of information gain in SEO, featuring interviews with content leaders who drive millions in organic traffic monthly.
Michael Ofei | Oct 1, 2026 at 3:35 pm ET