Neg Norton

Neg Norton is president of the Local Search Association, leading the best local search marketers who deliver cutting-edge solutions spanning digital, print, mobile and social media that help local businesses succeed. Follow @LocalSearchAssn on Twitter.


10 Takeaways From #LSA14 On The Future Of Local Advertising

Where is the local advertising space headed? How will local marketers succeed in an increasingly fast-changing and competitive marketplace? At the Local Search Association‘s 2014 annual conference (#LSA14) last month in Huntington Beach, California, hundreds of local advertising leaders gathered to explore what’s next in local and the steps that both local providers and advertisers […]

Local Marketing

Survey: Older Generations Embrace Mobile As Local Shopping Companion

Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process. While teenagers use their smartphones at every opportunity to find local businesses, read reviews and scan deals, their parents and grandparents rarely rely on their devices to take advantage of what is increasingly available […]


How Local Businesses Can Overcome Obstacles To Mobile Conversion

For the growing number of consumers who rely on their mobile devices to search for local business information, their focus is on making a purchase — and fast. The latest Google/Nielsen “Mobile Path to Purchase” study, released last week, shows that consumers who use their mobile devices to find and research local products and services […]

Local Marketing

7 Takeaways From The Local Search Association Annual Conference

Earlier this month, local search marketing leaders from the U.S., Canada and 12 other countries gathered in Las Vegas for the Local Search Association’s 2013 annual conference, “Search Starts Here.” Over several days, attendees engaged in informative discussions about the numerous opportunities and challenges facing our industry, ranging from the growing importance of original digital […]

Local Marketing

Five Steps To Successfully Navigate Negative Online Reviews

Last month, D.C. contractor Dietz Development made news when it filed a $750,000 Internet defamation lawsuit against its former customer, Jane Perez, for negative reviews she posted on Yelp and Angie’s List regarding renovation work at her home. The company claimed the reviews, which alleged that Dietz did not complete its work and stole jewelry […]


From Mobile To iPad: Latest Opportunities For Growth In Local Advertising

At the end of last year, I predicted that mobile would drive local search growth in 2010. With smartphone use on the rise—specifically among iPhone, BlackBerry and Android-powered devices. I was confident that local search providers and advertisers would increasingly embrace opportunities in the space. Already, various players in the local search industry, including SuperMedia’s […]

Local Marketing

Relating Gladwellian Concepts To Local Search

Depending on whom you ask, the search industry is either reaching a tipping point, or it has already passed it. Online search is an unstoppable force, and there is no doubt that the platform for delivering results has changed and will continue to evolve as local search improves. The author who helped make the phrase […]

Local Marketing

2009: Is The Glass Half Full Or Half Empty For the Yellow Pages Industry?

Challenges are certain, but we’ll prosper by focusing on strengths and available opportunities The one thing that’s certain about 2009 is that it’s loaded with uncertainty. For local search providers, radical changes in the global marketplace present a whole new wave of issues, compounding the challenges already impacting a sector in transition. But, as the […]

Local Marketing

Small, Local Businesses Taking Economic Downturn In Stride

The economic downturn is a reality, but the specific ways that it affects businesses run the gamut based on the size and type of business. During these times, small, local businesses often feel the pinch more quickly and sharply, causing some to take evasive maneuvers to keep afloat. Based on the Yellow Pages industry’s experience, […]

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