Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Use AI-SEO tactics that help you surface in AI answers – structure facts, earn citations, and protect your visibility.
Nick Eubanks runs Owned Media at Semrush, leading a team of world-class marketers who steer ARR growth while supporting the company’s shift from SEO tooling to AI visibility solutions. Before that, Eubanks built, scaled, and exited multiple agencies, engineered 7-figure info-product funnels, and invested in early-stage digital businesses.
Use AI-SEO tactics that help you surface in AI answers – structure facts, earn citations, and protect your visibility.
Nick Eubanks | Nov 14, 2025 at 12:05 pm ET