How to measure Demand Gen creative impact with asset uplift tests
Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.
Patrick Ortenzio is Director, Professional Services at Stackline, with over 12 years of experience scaling global demand engines. He manages media portfolios for businesses of all sizes across retail media, paid search, and programmatic, with a focus on commerce performance. Patrick is an advocate for AI transformation in performance marketing and led product management of proprietary AI-driven ad copy and automation tools. Based in Seattle, he holds an MBA from Pepperdine University and writes about new features and news in paid search and retail media.
Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.
Patrick Ortenzio | Apr 21, 2026 at 8:00 am ET