How to measure Demand Gen creative impact with asset uplift tests
Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Patrick Ortenzio is a Director of Paid Search and Principal Solution Champion at Tinuiti, with over 12 years of experience scaling global demand engines. Managing media portfolios for enterprise B2B and consumer brands, Patrick specializes in moving organizations beyond simple strategies to scaling performance through innovative strategies in Google Ads and Microsoft Ads. He is a passionate advocate for AI transformation in performance marketing, having recently led the product management of proprietary AI-driven ad copy and automation tools at Tinuiti. Based in Seattle, Patrick holds an MBA from Pepperdine University and writes about new features and news in the Paid Search landscape.
Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.
Patrick Ortenzio | Apr 21, 2026 at 8:00 am ET