Google Ads is finally building a stronger foundation for B2B lead gen
Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now.
Patrick Ortenzio is Director, Professional Services at Stackline, with over 12 years of experience scaling global demand engines. He manages media portfolios for businesses of all sizes across retail media, paid search, and programmatic, with a focus on commerce performance. Patrick is an advocate for AI transformation in performance marketing and led product management of proprietary AI-driven ad copy and automation tools. Based in Seattle, he holds an MBA from Pepperdine University and writes about new features and news in paid search and retail media.
Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now.
Patrick Ortenzio | Aug 19, 2026 at 9:00 am ETPlatform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.
Patrick Ortenzio | Apr 21, 2026 at 8:00 am ET