Contributor

Ray Martinez

VP of SEO

Company

About Ray Martinez

Ray Martinez is the VP of SEO at Archer Education, where he leads strategies that help higher education brands earn visibility across search engines, AI answers, and the broader discovery ecosystem. A conference speaker and the creator of Search y Sazón, Ray brings more than 15 years of experience at the intersection of technical SEO, Generative Engine Optimization, enrollment growth, and community building. His work is rooted in helping institutions move beyond outdated ranking playbooks and build authority in the places people now search, learn, and make decisions.

Ray Martinez's latest articles

SEO

Schema for AI search: Turning entity gaps into organic growth

How schema fixes and content updates can turn entity gaps into measurable gains, including stronger conversions and greater AI visibility.

Ray Martinez | Sep 18, 2026 at 9:00 am ET

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SEO

Schema for AI search: How to identify and prioritize entity gaps

Schema markup does more than power rich results. Build a knowledge graph, assess entity coverage, and find gaps in AI understanding.

Ray Martinez | Jul 21, 2026 at 9:00 am ET