How to develop your brand’s tone of voice (Examples + template)
Learn how to craft and use your brand's tone of voice to resonate with your audience and differentiate your business.
Shannon Willoby's latest articles
10 ways to create helpful content + examples and checklist
Use these 10 proven strategies to create helpful content that meets Google’s standards and earns lasting traffic.
Does your website need an llms.txt file? + How to create one
The jury's out on whether llms.txt help AI models understand your content, but there are reasons you may still want to use it. Let's dive in.
Content strategy in six steps: A practical guide
Learn how to build a content strategy that aligns with buyer intent, drives traffic, and boosts conversions.
Organic traffic: What it is and how to increase it (Six ways)
Organic traffic brings high-intent visitors to your site – without the ad spend. Learn what it is, how to measure it, and six proven strategies to increase your organic traffic.
25 best blog niche ideas (Data study)
We analyzed 100 niches using real data to reveal the top 25 blog ideas – ranked by growth, competition, and monetization potential.
25 creative ways to find new content ideas
25 easy ways to find LOTS of new content topic ideas, including tools and strategies.