Sponsored Content: gShift

gShift's industry leading Web Presence Analytics Software Platform helps brands and agencies efficiently understand and improve on the impact and engagement of content across its web presence. gShift is passionate about simplifying the lives of digital marketers and have built the Content Performance Cloud, a collaboration of modules and integrated technologies in one single sign-on platform. gShift delivers this data along with insights on influencer marketing, audience development and smart URL tracking for on-site and off-site content, enabling marketers to gain a deeper understanding of true content engagement and performance.

Content

The death of mobile pop-ups and what you can do instead

Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain standards. For instance, Mobilegeddon looked not only at the responsiveness of a mobile site, but how truly mobile-friendly a […]

Pinterest

Are you optimizing your off-site content?

  In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of […]

Amazon

How to measure the true performance of your content

  We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is showing no signs of slowing down. However, brands and agencies often still struggle to really define their ROI. One primary […]

Amazon

6 reasons to boost SEO & content investments with influencer marketing

  Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI. Here are six […]

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