Organic search is fundamentally disrupted. Here’s what to do about it.
With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Tim Burke is Senior Revenue Operations Manager at Brightspot. He helps organizations transform analytics, systems and automation into engines that drive growth. Over his career, he’s designed and optimized marketing operations for SaaS companies, enterprise teams and high-growth startups navigating complex go-to-market challenges. From platform migrations to data unification and attribution design, Tim prides himself on building ecosystems that not only run efficiently but create meaningful impact across pipeline and revenue. In a world saturated with tools and noise, Tim stays focused on what delivers: connected systems, usable data and automation that earns its keep.
With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone.
Brightspot | Mar 9, 2026 at 7:00 am ETFrom mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
Tim Burke | Nov 25, 2025 at 2:28 pm ETFrom mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
Brightspot | Oct 13, 2025 at 7:00 am ET