Bing Hits All-Time High Market Share: Nielsen

The latest search market share numbers from Nielsen are out, and it’s more good news for the folks in Redmond. Nielsen says Bing’s market share in February was 12.5%, an all-time high that continues Bing’s overall growth since it launched last year. That figure represents a 15% increase from its January market share. It’s also […]

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The latest search market share numbers from Nielsen are out, and it’s more good news for the folks in Redmond. Nielsen says Bing’s market share in February was 12.5%, an all-time high that continues Bing’s overall growth since it launched last year. That figure represents a 15% increase from its January market share.

It’s also two solid months of growth for Bing after a dip in December. Meanwhile, Google has seen two straight months of falling market share.

nielsen-february

Those are Nielsen’s February numbers above. Below is a chart showing Nielsen’s numbers over the past four months.

share

Lest anyone get too worked up, these numbers show that Bing and Yahoo combined have shown very little growth over the past four months, and Google has shown very little loss of market share over the same period.


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About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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