Chinese Company, Guge, Sues Google Over Name

Cheeky China company says to sue Google over name from Reuters reports Beijing Guge, a Chinese company, is suing Google over their name. Beijing Guge wants Google to change their corporate name to something else. Beijing Guge says that they get tons of phone calls with people confusing Guge for Google. They said people are […]

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Cheeky China company says to sue Google over name from Reuters reports Beijing Guge, a Chinese company, is suing Google over their name.

Beijing Guge wants Google to change their corporate name to something else. Beijing Guge says that they get tons of phone calls with people confusing Guge for Google. They said people are constantly disturbing them over this mistake. Guge and Google sound the same in Chinese. The case has been accepted into the Beijing’s Haidian district court.


“We just want Google to change their commercial name,” Tian Yunshan, a representative from Beijing Guge said.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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