Google expands Now on Tap to translate app screens, discover button & barcode scanning

Google Now on Tap has added three new features for Android devices.

Chat with SearchBot

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Google has announced they’ve added a few new features to the Now on Tap service. Google Now on Tap lets Android users bring Google search features to any screen they are looking at with the tap of a button.

The new features include the ability to translate text on any page/screen, a new discover button to learn more about what is on your screen and a search by scanning QR codes and bar codes in Search by Image.

Translate with Now on Tap

Google Now on Tap now lets you translate text on any screen you are viewing. It can be within any app or webpage. Long-press the home button, tap the “Translate this screen” button, and it will translate it instantly for you. This works for phones with their language set to English, French, Italian, German, Spanish, Portuguese and Russian.

Here is a screen shot:

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Discover button with Now on Tap

You can now tap the “Discover” icon with Google Now and Tap and get a stream of visual content related to what’s on your screen, Google said. Here is a GIF showing it in action:

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Search by bar codes and QR codes

Finally, you can now not just search by landmark or image, you can now also scan bar codes or QR codes with Now on Tap. Point your Android device’s camera at the bar code, and Google will give you cards related to that object, such as user reviews. This feature will work with packaged products, books, DVDs and more, Google said.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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