Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Google » Google Business Profile » Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results

Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results

You can now quickly make edits to Knowledge Graph cards that you represent directly in the Google search results.

Barry Schwartz on February 9, 2016 at 8:33 am

google-fact-answer-knowledge-ss-1920

Google has begun allowing who they know to be the “official representative” of the information within the Knowledge Graph box in the search results to make edits or suggest changes to the information there.

If you search for something that brings up a Knowledge Graph box that is associated with your Google account, be it your biography information or maybe a company you represent, then Google will show you a box that lets you make changes. The box says “Is this info up-to-date?” It adds “only you can see this” and then explains, “As an official representative, you can suggest a change.” Then you have a “learn more” link that takes you to this help article and a “Suggest A Change” link that lets you make edits on the search results page.

Here is a screen shot:

google-knowledge-graph-suggest-change

When you click “edit,” you get this screen:

suggest-change

Google explained in the help document:

If you officially represent a topic that has a Knowledge Graph card in Google search results, you can request changes to that card. To be recognized by Google as an “official representative,” you need to be signed in as an owner of the topic’s official website, YouTube channel, or Google+ page.

How does Google know if you are associated to this information and are able to make a change? To be acknowledged by Google as an official representative for a topic, you need to meet these requirements:

  • The Knowledge Graph card includes the topic’s official website, YouTube channel or Google+ page.
  • You’re an owner of the online presence (the topic’s official website, YouTube channel or Google+ page) that appears in the card. In some cases, if you’re an owner of a topic’s online presence, you might also be an official representative for related topics, such as a parent company and its subsidiaries.
  • You’re signed in to Google with the account you use as the owner of the topic’s online presence.
  • Your Web & App Activity is turned on.

This doesn’t let you edit your local Google My Business information directly inline; you still need to go to the Google My Business area for that. This is only for requesting a change to a Knowledge Graph card in the Google search results.


New on Search Engine Land

    Webinar: Transform your content operations with DAM

    Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch

    We’ve crawled the web for 32 years: What’s changed?

    GA4 isn’t all it’s cracked up to be. What would it look like to switch?

    What to look for in a technical SEO audit

About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Related Topics

GoogleGoogle Business Profile

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.