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    Google Ranked “Most Powerful Brand”

    Gary Price reports that Millward Brown Optimor’s Brandz Top 100 has ranked Google the most powerful brand, based on the survey’s own methodology of earnings times a “branded multiplier.” The top 10 global brands are: 1. Google with $66.4 billion 2. General Electric with $61.9 billion 3. Microsoft with $55 billion 4. Coca-Cola with $44.1 […]

    Gary Price reports that Millward Brown Optimor’s Brandz Top 100 has ranked Google the most powerful brand, based on the survey’s own methodology of earnings times a “branded multiplier.” The top 10 global brands are:


    1. Google with $66.4 billion
    2. General Electric with $61.9 billion
    3. Microsoft with $55 billion
    4. Coca-Cola with $44.1 billion
    5. China Mobile with $41.2 billion
    6. Marlboro with $39.2 billion
    7. Wal-Mart with $36.9 billion
    8. Citigroup with $33.7 billion
    9. IBM with $33.6 billion
    10. Toyota Motor with $33.4 billion

    Microsoft was ranked number three and Yahoo ranked at number 42.

    The news release can be found here (PDF), the rankings can be found here (PDF) and the report over here (PDF).


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    About the Author

    Barry Schwartz
    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

    Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.