Google Tests A New Local Knowledge Graph Interface

Google is testing a new interface for their local knowledge graph. Instead of the local carousel interface that launched a year ago in June 2013, Google is testing more of a ‘card’-like approach that is vertical as opposed to horizontal scroll. The folks at Moz captured this in their testing and posted it on their […]

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Google is testing a new interface for their local knowledge graph. Instead of the local carousel interface that launched a year ago in June 2013, Google is testing more of a ‘card’-like approach that is vertical as opposed to horizontal scroll.

The folks at Moz captured this in their testing and posted it on their Google+ page.

Here is a picture showing the new interface:

google-knowledge-graph-local-1408450781

Clicking on the “more” link will likely dynamically load more local results below. You can also easily filter the restaurants by rating and cuisine at the top.

Here is the current interface that still has the carousel look:

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The new interface looks similar to the mobile interface:

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  (Stock image via Shutterstock.com. Used under license.)

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Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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